After reading one of my many Marketing Blog Posts a writer for a Peterborough Business Magazine, Business Moment, approached me to contribute to an article aimed at explaining the many different aspects of Digital Marketing. Along with two other Marketing Experts we tackled three of the most popular areas of Online Marketing.
I was asked to write specifically about my main area of expertise, Sponsored Marketing, and so I based my part of the article on the use of Google PPC advertising and working with a Marketing Agency you can trust.
Within this article I covered:
- The definition of Sponsored Marketing
- How to get started with your Sponsored Marketing?
- How much should you be spending on Sponsored Marketing?
- Working with a Marketing Agency you can trust
- How to know how effective your Sponsored Marketing has been?
You can find the article in the September 2013 issue of The Business Moment Magazine.
If you would like more information about how web2market, as a Full Service Marketing Agency, could help you with your Sponsored Marketing please do email me.
Online outdoor clothing business Loch Ness Ferry Company has recently adopted Google’s Product Listing Adverts (PLA’s) and seen a significant increase in traffic to their website and whopping 25% return on their investment.
Earlier this year Google updated a widely used product, the free “Google Products” service, more widely know as Google Base, and replaced it with the paid Google Shopping service. I am referring to the shopping results shown below that are accompanied with an image of the product. You may have seen them on Google.
Read on to learn more about how the listings have changed and how they can help you realise more profit.
If you mention marketing, people instantly think of sales promotion. For most, marketing is an advert, a flyer, a press release or a website. These common ideas of marketing are in no way wrong; however, there is far more to marketing than many people realise.
Find out what marketing really is and how it is a far bigger part of business than people realise.
We have spoken about mobile websites before and how it would only be a matter of time before shopping on mobile devices would overtake that on Desktop PC’s.
A recent study (by Millenial Media and comScore) has confirmed our suspicions and reported that mobile shopping now accounts for 51% of consumer online shopping time.
The 51% is split between smartphones and tablets at 37% and 14% respectively. Wwhilst the PC is in decline it is being supported by consumers who often start their shopping experience here and move across to other devices later on.
With the fact that by 2015 nearly every human being will have a mobile device it will be increasingly important that your business can be accessed through this medium.
Find out how your consumers are using their mobiles and how you could be missing out on sales.
Some people do not see the value in using Google AdWords for advertising their business online. A recent study shows that many people are completely unaware of the difference between paid (AdWords) and organic search listings, and a significant number of people regularly click on the adverts.
In this article, we will take a look into how Google AdWords is far more effective than you might think.