Meanfeet provide comfort footwear for men and women worldwide. They work hard to source high quality products that will ensure referrals and repeat customers. Previously relying on distributors they primarily now sell on-line through their website.
It is important for their target audience to understand the benefits of the shoes and boots on sale and why they should invest in a high quality product. Clear information is vital and videos allow them to demonstrate the unique properties of the products quickly.
Following a fresh look at the website content we have updated several pages to improve the customer experience and increase confidence in the products themselves and service they should expect from the Meanfeet team.
Read on for why you should regularly update your website.
A recent study carried out by Econsultancy and RedEye has shown that 59% of businesses see Conversion Rate Optimisation (CRO) as being a crucial part of their overall digital marketing strategy, with a further 31% seeing it as ‘quite important’ and 9% seeing it as ‘important’. Put another way, 99% of businesses see CRO to be important to some degree whilst only 1% see it as ‘not important’.
So what is CRO? and why is it important?
I was until recently unaware of the Manufacturing Advisory Service (MAS), but last week attended an innovation seminar where I learned a little about them. If your company manufactures and you would like support to grow and improve your SME business, then the MAS might be a good place to turn.
They offer free analysis and advice on business improvement and in addition to that, match-funded financial support for up to £3,000 (50% of the total project cost). There are a whole host of eligible projects including business strategy, cost reduction, marketing, design and development, IP rights and many more. You can learn more about the MAS here www.mymas.org
Way back in 2011 Google made changes so that some of the search terms visitors used to find your website would not appear in Google Analytics, you will have instead seen a number of (not provided) entries on your keywords reports. The number of (not provided) keywords has been steadily increasing since this change was made, with significant increases in this number causing some to predict that no keyword information will be provided by the end of this year.
Find out what affect, if any, this will have upon you and your website.