Being visible within search engines is very important for most businesses these days, as it is a fantastic way to bring in new customers. The primary ways in which you can make the company’s website visible are Pay Per Click (PPC) and Search Engine Optimisation (SEO). Of the two PPC is often seen as the “easier” route to the first page of Google as it only requires you to create a campaign and then bid for your position. SEO on the other hand takes a lot longer and is based upon a variety of criteria that Google uses to rank sites in order of their relevance to a search term, which even includes aspects such as the loading speed of your site! Many people ask whether it is worth running a PPC campaign when focusing on SEO, or vice versa.
So let’s see what the pros and cons are and whether or not it’s worth doing.
Mulberry Private Healthcare provide a dedicated private patient ward for elective patients, from both the local and international market, requiring surgery.
With a wide variety of surgeries available and a highly talented staff of Consultants and Surgeons, Mulberry Private Healthcare compete with similar private healthcare facilities in the local vicinity and further afield.
With a 7 bed ward to fill, Mulberry Private Healthcare required a new website and supporting marketing approaches to launch the facility and brand to ensure business objectives were met.
Learn how Mulberry Private Healthcare utilised Grant Funding to subsidise the cost of their new website and online marketing below.
If you export your goods or services, you will no doubt be acutely aware of a need to rank well in search engines within your chosen country.
Google’s results differ from country to country and there are several things you need to do to ensure that your website appears to the local audience.
Read on to find make sure you are doing what is required to get into Google abroad.
Anyone can design a home page, right? I don’t just mean visual design, I mean a design that achieves the functionional requirements of a home page. Homepages should engage a “conversation” at three basic levels.
Meet and greet the visitor, connect with them and direct them to what they are looking for. It may sound simple, but it is the difference between a site that works well to convert people to leads and sales and one that does not. Read on to see some sites doing it well and some doing it badly!
John Lewis has recently been prosecuted and fined over sending spam emails. They didn’t have their email marketing house in order and so crept over the lines of the current EU legislation.
Are you toeing the line with your email marketing?