Make a date with your website this Valentine’s Day
When was the last time you looked at your business website as if seeing it for the first time? You are not alone, don’t worry, a little time attention and TLC can go a long way!
If it has been a while since you took a step back, and took a long hard look at your website, it may be looking a bit neglected, so with love being in the air this time of year, is it time to rekindle some magic
With Valentine’s Day approaching, it’s a great time to book a date with your website and find out if it’s still ticking all the right boxes:
- Does your website load quickly?
40% of visitors abandon a website that takes more than 3 seconds to load.
- Does your website work well across all devices?
Google prefers sites that are mobile friendly, as 48% of consumers start a mobile search using a search engine, you need to rank well to be seen.
- Is your website stylish and consistent?
Are you being clear about the mood and impression you want to project? It can be confusing to consumers to see inconsistency and small changes over time can leave a disjointed message.
- Is your website easy to read?
Are your font styles representing your brand and is your content relevant, up to date and does it read well to a new visitor?
- Is your website easy on the eye and simple to navigate?
Don’t be afraid of white space, nicely spread out text and images make reading easier and more pleasurable for your visitor.
- Are you being clear about your offering?
Your website is the virtual front door to your business, if a visitor is going to enter and browse your content then your message needs to be clear… can a new visitor easily see who are you and what you have to offer them?
- Are you keeping an eye on the competition?
Does a competitor site feel more compelling, clearer and easier to use than your site? If the answer is yes then you may find Brand loyalty isn’t enough to keep your visitors coming back for more.
Web2market can offer advice and expertise to get your website ticking all those boxes, so make that date with your website today and then call us to let us know how it went.
If you would like to talk to me about how you can rekindle the love for your website, please email me at Karen.ki[email protected] or call me directly on 01480 878510
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I have been working in website promotion for the last 15 years and am now a Website Marketer at web2market. I am a qualified Google Adwords professional and can help advise on getting the most out of your digital campaigns. My experience includes both sponsored and unsponsored website marketing, Google Maps and link building.