Google Caffeine?!!*

Caffeine is the name given to a new Google update aimed at improving the web page indexing process and presenting newer/fresher results to the searcher much sooner than previously possible.

How will this change to Google affect your website and its ranking?

Well, the ranking algorithm has not changed, so there will be no change to the position of your results, right?  But, if the index has just become larger, by definition there is more competition and it must be harder to keep your website ranking well!

One benefit is that if you are a good website owner and create new content and web pages frequently, the chances are that the content will be available on Google sooner.

Both comments and pings are currently closed.

Nigel White
My career has given me insights into large and small businesses across many sectors. Academically, I have a MA (Strategic Marketing) and use this understanding to provide consultancy and advice to all clients I work with. Very high on my agenda: needs analysis, service, and quality.