Don Airey sees the launch of a new website with record samples, a shop and tour information for a better fan experience
Don Airey is a talented keyboard player who has worked with rock giants such as Black Sabbath and Gary Moore. He joined Deep Purple in 2001 and now also tours with his own band.
He has a huge fan base, but felt that his existing website let his fans down. It was not easy to use and didn’t give fans a real insight into the man and his music.
We designed a clean and modern website allowing Don to connect with his audience and encourage them to interact through Social media. The latest news is able to be shared through Social media in just one click. More about how this works below.
Don’s ambition is to increase his fan base and connect on a much more frequent basis. With tours for his own band and those with Deep Purple, he wants to keep fans up to date on what he’s up to and where they can see him. Sometimes he will be in the studio recording or collaborating with other artists, or often on tour.
Don is able to create news articles on his website and then ‘push’ these same articles immediately to Social media, including Facebook, Twitter, LinkedIn. This is a great time-saving facility and is of particular interest for people looking to grow their business through Social media campaigns.
Don has released several albums which are now available for sale through a simple shop within the new website. He is able to promote his latest album tracks and allow visitors to listen in to interviews through audio clips, clearly visible and accessible on the Home page.
Working with Don we have created an informative and interactive website to allow his fans to get to know him a little better and follow his career moving forward. Go and take a look at the tour dates and listen to the track samples – www.donairey.com
If you are looking to increase your Social media reach and would like to learn more about how to create a coordinated campaign to get your message out there, please give me a call on 01480 878510. You can also reach me by email on [email protected]
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I have specialised in marketing in a business environment for 20 years and am a member of the Chartered Institute of Marketing (CIM). I work with companies to formulate their marketing strategy, helping them to achieve the best return on investment.