Convert “abandoned baskets” to Sales with Remarketing!

In the world of online selling, keeping “abandoned baskets” as low as possible is something to be strived for, but as we have said in a previous post – not everyone is ready to buy.

If only you could reach out to those whom, for whatever reason, left your site and encourage them to return to make that purchase. Read on to see how AdWords Remarketing, a Google PPC tool, gives you that opportunity.

Remarketing – quick explanation

Let’s say you run an online shoe shop.  You first install some Google code into your product pages and someone visits your site.  When they then leave your site, possibly abandon their basket, and visit other websites over the following hours, days and weeks, some of those other sites can show picture adverts for YOUR shoes.  Just when your visitor thought they had got away, your products pursue them and tug on their “want” strings!  Below is an example of an advert that might appear on a website your visitor goes to some days later.

I suspect that you will have seen this in action.  Have you ever been to a website and seen an advert for a product that you have looked at previously?  I have certainly seen many.  The first time I saw an advert I found it a little unsettling, but it does keep the vendor and product in front of you.  And remember, you only pay Google if the visitor clicks the advert to come back to your website!

The Google remarketing does not have to restrict itself to a simple product reminder as in the photo above, but can also offer discounts and coupons to incentivise a re-visit.  Equally, by controlling the message and frequency, it can be used as a relationship management device and build familiarity with your brand.

This is all quite powerful.  Done badly, it can be annoying for the shopper, but done well it can be a good tool to keep you in front of your customers.

To find out more about AdWords Remarketing or get some help setting this up with your business, please contact me.

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Karen King
I have been working in website promotion for the last 15 years and am now a Website Marketer at web2market. I am a qualified Google Adwords professional and can help advise on getting the most out of your digital campaigns. My experience includes both sponsored and unsponsored website marketing, Google Maps and link building.