What Should You Focus On First? Traffic Acquisition Or Conversion Rate Optimisation?
Ben Joy

When it comes to optimising your businesses’ website you may need to decide where you want to focus your efforts; bringing traffic to your site, or increasing your conversion rate.


Both are important for a successful website, but which should you focus your attention on?
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Don Airey sees the launch of a new website with record samples, a shop and tour information for a better fan experience
Vikky Littlewood

Don Airey is a talented keyboard player who has worked with rock giants such as Black Sabbath and Gary Moore. He joined Deep Purple in 2001 and now also tours with his own band.

He has a huge fan base, but felt that his existing website let his fans down. It was not easy to use and didn’t give fans a real insight into the man and his music.

Don Airey website design

We designed a clean and modern website allowing Don to connect with his audience and encourage them to interact through Social media. The latest news is able to be shared through Social media in just one click.  More about how this works below.
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Are Mobile Responsive Websites Worthwhile?
Karen King

When it comes to updating your website or having a new one created then everybody who knows what they are talking about will recommend that you have a mobile responsive website.  A mobile responsive site is one that provides a different view of the site depending on the device that it is being viewed on.  This means that people viewing your site from a mobile will be presented with an optimised functional and usable website, despite the smaller screen space.  The question that many people will be asking is ‘is it worth the extra cost?’


Take a look at a test carried out by MECLABS to see just how worthwhile mobile responsive sites are.
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Take Care When Providing Visitors With Choice
Nigel White

The world we live in today is one filled with choice, the internet and other modern technologies have made it so that we have a variety of options available to us in almost every aspect of life.  Now this is a good thing right?  Having 20 odd different brands of toilet roll to choose from, what’s not to like?  And it seems that the amount of choice we have is growing day by day!  What’s so bad about that I hear you ask?  Isn’t having a wide variety of choice not only great for customers as they are more likely to find what they want but great for businesses as choice can provide for more customers?  Can you have too much choice?  These two experiments suggest you can.


So what is so bad about a wide variety of choice?
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Conversion Rate Optimisation Crucial to 59% of Businesses’ Digital Marketing Strategy
Ben Joy

A recent study carried out by Econsultancy and RedEye has shown that 59% of businesses see Conversion Rate Optimisation (CRO) as being a crucial part of their overall digital marketing strategy, with a further 31% seeing it as ‘quite important’ and 9% seeing it as ‘important’.  Put another way, 99% of businesses see CRO to be important to some degree whilst only 1% see it as ‘not important’.


So what is CRO? and why is it important?
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