How the Internet Can Save the High Street
Vikky Littlewood

You may well be aware of the recent ‘Portas Review’ (after Mary Portas) which was a Government-sponsored report on how the save the High Street.  It’s a free report which you can view on the Government’s website.  Whilst it recognises that the internet has completely changed the way in which we shop, it doesn’t consider using the internet as a tool for growth and stability.

The majority of people shopping for products and services in High Streets today have access to the internet and can choose whether to purchase online or research products and services to buy ‘in-store’, with ease.  Digital is now a big part of the shopping experience, so you should be using it to your advantage.

How can digital help your High Street business?
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Google gives search engine ranking tips
Karen King

Every now and then, Google engineers talk to website owners about improving the ranking of their website.  Recently, Maile Ohye, from Google (Developer Programs Tech Lead) shared some quick tips on her Google blog, to point people in the right direction with their search engine optimisation (SEO) work.

I thought you might find them useful – beginner and advanced.
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Surfing using mobile devices set to soar
Vikky Littlewood

According to a recent study by ComScore there has been an 87% increase in the use of smartphones and tablets to access online retail sites.  In another very recent survey by IAB, 20% of American mums use their phone for shopping.

Whilst not everyone intends to buy in this way, those that choose to are actually finding that they can’t. For example, in the luxury brand market, mobile-optimised sites are few and far between, with less than one third offering mobile commerce functionality at all. Possibly a little short-sighted since it’s this audience who are more likely to own and purchase using mobile devices!

With mobile sales expected to increase five-fold over the next 5 years, is your site able to take advantage of this growth?
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Do you comply with the new Cookie Law?
Vikky Littlewood

The news has been flooded in recent days with information about the EU Cookie Law which came into effect on the 26 May.

Our January article highlighted details of the guidelines for Cookie Compliance from the Information Commissioner’s Office (ICO).

At the time it was required that your website(s) needed ‘explicit consent’ from visitors to your website, for the use of cookies, however today the ICO has moved to change this and now ‘implied consent’ is acceptable.

This means that websites can assume visitors have consented to their use of the cookies, provided they are ‘satisfied that your users understand that their actions will result in cookies being set’.

Read on for the updated guidance on implied consent.

Call us for Cookie advice

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How to ensure your Social Media campaign is effective
Vikky Littlewood

Engaging in Social Media can be a daunting prospect. It’s fast paced, changing constantly as new tools emerge and time consuming.

However, by adopting some key habits when planning and executing Social Media strategies your effectiveness can rapidly increase.

Your Social Media plan

Read on to find out how 7 habits can help you to form your future Social Media effectiveness.
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