This month saw the launch of the John Lewis mobile commerce site which can be found at m.johnlewis.com. The site currently attracts 100,000 visitors a week and it is hoped that the user friendly design of the mobile site will convert more of these visitors into buyers.
Microsoft’s Bing has recently teamed up with Yahoo in both the sponsored (pay-per-click) and unsponsored (natural/organic) listings and are now taking around 24% of organic searches. The Bing AdCenter now shows ads on Bing and Yahoo, so is Bing is probably worth engaging with.
New website for Leisure Lists clearly segmenting service offering, making information easier to find. Fully supported with search marketing campaigns to meet business sales targets.
The online retail market is expected to double in the next five years (according to a recent report by Forrester [expected to be worth €40 billion by 2014]), and to ensure that this opportunity can be fully realised, retailers need to ensure their website is performing at its peak. Retailers must improve website experience through better segmentation and targeting, focusing the experience towards the customer and removing any negative encounters.