What is marketing?
Nigel White

If you mention marketing, people instantly think of sales promotion.  For most, marketing is an advert, a flyer, a press release or a website.  These common ideas of marketing are in no way wrong; however, there is far more to marketing than many people realise.

marketese-dictionary-720x477

Find out what marketing really is and how it is a far bigger part of business than people realise.
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40% of consumers don’t notice Google AdWords are paid for
Karen King

Some people do not see the value in using Google AdWords for advertising their business online. A recent study shows that many people are completely unaware of the difference between paid (AdWords) and organic search listings, and a significant number of people regularly click on the adverts.

In this article, we will take a look into how Google AdWords is far more effective than you might think.
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Is Search Engine Optimisation a Dying Discipline?
Karen King

For many years now Search Engine Optimisation (SEO) has been used whilst attempting to improve the search ranking of a website in Google (and other search engines’) search results. However, the principles of SEO have gone through changes as Google updates the algorithm that it uses to rank sites for a given search. Following these updates over the last few years there are many that believe that SEO is becoming a thing of the past and that the work effort required to beat Google search has become unattractive due to the cost.

It is true that the changes Google has made have led to a dramatic change in SEO. Learn about these changes and the new approach you need to take.
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Premierchoice communicate more effectively with new website
Vikky Littlewood

Premierchoice approached us to work with them on the development of a new website.  Their existing website needed modernising and did not inform potential clients of all the services on offer. We have designed a clean and contemporary website which allows them to communicate more effectively with their target audience.

Website design for Premierchoice

In order to demonstrate  the services that they offer more effectively we incorporated an image slide show which has the ability to zoom into an image and focus on the item of interest.
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Should your images be BIGGER?
Nigel White

Are your landing page or product page images big enough to get the best conversion rate?  Some marketers test image size, for all types of sites, including B2B, ecommerce and media.

BIG Images

I’m not talking about allowing your visitors to click to enlarge images.  I’m talking about blowing up the size of the most important image on your page so it’s much bigger.

Here are two very different examples of research.
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