Predictions Of The Changes To SEO In 2014
Karen King

Now that Christmas and New Year have passed it’s time to pack away the decorations, tidy up after the New Year party and start working towards those resolutions (which will definitely work this year!).  It has also reached the time of year where everyone pulls out their crystal ball, tarot cards and looks to the stars to come up with their predictions for the year ahead.  Now I don’t have a crystal ball or tarot cards and I’m not one for stargazing, but I have some predictions of what lies ahead for the world of SEO in the year to come.

SEO Crystal Ball

To ‘reveal’ the mysteries that lie in the foggy future read on, if you dare!
Read more…

Meanfeet update website content for improved customer experience to increase sales
Vikky Littlewood

Meanfeet provide comfort footwear for men and women worldwide. They work hard to source high quality products that will ensure referrals and repeat customers. Previously relying on distributors they primarily now sell on-line through their website.

It is important for their target audience to understand the benefits of the shoes and boots on sale and why they should invest in a high quality product. Clear information is vital and videos allow them to demonstrate the unique properties of the products quickly.

Meanfeet website updates

Following a fresh look at the website content we have updated several pages to improve the customer experience and increase confidence in the products themselves and service they should expect from the Meanfeet team.

Read on for why you should regularly update your website.
Read more…

Could Pinterest Be The Marketing Tool You Need?
Ben Joy

Over the past year Pinterest has developed from being a social network used by hipsters and mums into an essential marketing tool for a number of businesses.  Pinterest focuses on striking images and visuals which makes it perfect for retailers, lifestyle brands and other businesses that have eye-catching content that they want to share with an engaged and active community of potential customers.

Pinterest Search Example

Is Pinterest a marketing tool that you should be using?
Read more…

Sponsored Marketing
Karen King

After reading one of my many Marketing Blog Posts a writer for a Peterborough Business Magazine, Business Moment, approached me to contribute to an article aimed at explaining the many different aspects of Digital Marketing. Along with two other Marketing Experts we tackled three of the most popular areas of Online Marketing.

I was asked to write specifically about my main area of expertise, Sponsored Marketing, and so I based my part of the article on the use of Google PPC advertising and working with a Marketing Agency you can trust.

business moment blog image

Within this article I covered:

  • The definition of Sponsored Marketing
  • How to get started with your Sponsored Marketing?
  • How much should you be spending on Sponsored Marketing?
  • Working with a Marketing Agency you can trust
  • How to know how effective your Sponsored Marketing has been?

You can find the article in the September 2013 issue of The Business Moment Magazine.

If you would like more information about how web2market, as a Full Service Marketing Agency, could help you with your Sponsored Marketing please do email me.

Loch Ness Ferry Company see 25% ROI on Google’s Product Listing Adverts
Vikky Littlewood

Online outdoor clothing business Loch Ness Ferry Company has recently adopted Google’s Product Listing Adverts (PLA’s) and seen a significant increase in traffic to their website and whopping 25% return on their investment.

Earlier this year Google updated a widely used product, the free “Google Products” service, more widely know as Google Base, and replaced it with the paid Google Shopping service. I am referring to the shopping results shown below that are accompanied with an image of the product.  You may have seen them on Google.

Loch Ness PLA's

Read on to learn more about how the listings have changed and how they can help you realise more profit.
Read more…