Mobile Shopping is ahead of Desktop – do you need to get mobile?
Vikky Littlewood

We have spoken about mobile websites before and how it would only be a matter of time before shopping on mobile devices would overtake that on Desktop PC’s.

A recent study (by Millenial Media and comScore) has confirmed our suspicions and reported that mobile shopping now accounts for 51% of consumer online shopping time.

The 51% is split between smartphones and tablets at 37% and 14% respectively.  Wwhilst the PC is in decline it is being supported by consumers who often start their shopping experience here and move across to other devices later on.

With the fact that by 2015 nearly every human being will have a mobile device it will be increasingly important that your business can be accessed through this medium.

Mobile statistics

Find out how your consumers are using their mobiles and how you could be missing out on sales.
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Premierchoice communicate more effectively with new website
Vikky Littlewood

Premierchoice approached us to work with them on the development of a new website.  Their existing website needed modernising and did not inform potential clients of all the services on offer. We have designed a clean and contemporary website which allows them to communicate more effectively with their target audience.

Website design for Premierchoice

In order to demonstrate  the services that they offer more effectively we incorporated an image slide show which has the ability to zoom into an image and focus on the item of interest.
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Should your images be BIGGER?
Nigel White

Are your landing page or product page images big enough to get the best conversion rate?  Some marketers test image size, for all types of sites, including B2B, ecommerce and media.

BIG Images

I’m not talking about allowing your visitors to click to enlarge images.  I’m talking about blowing up the size of the most important image on your page so it’s much bigger.

Here are two very different examples of research.
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The Posh Box Company add new products to their website
Vikky Littlewood

Poshbox  have recently expanded their traditional wooden product range to include chairs. Adding a new page to their website allows them to promote this new product range through on-line marketing approaches.  The new products have got to be visible in order to sell them!

website updates

You can visit the Posh Box Company website here.

If you have complimentary products and services that you need to tell your customers about, then let us know and we can help you to get them in front of your actively searching audience.

Bettaland of Peterborough using Twitter
Vikky Littlewood

We have added a Twitter feed to the Bettaland website.  Bettaland are based in Peterborough and turn thousands of peoples waste into compost and then sell a variety of compost related products.  To improve and streamline communication with their customers and allow them to stay in touch, we have added to their website, a feed from their Twitter account.  It allows new and existing customers to become aware of the Twitter service and sign up to benefit from new information quickly.

Twitter provides Bettaland with a quick way to to advise customers of their latest products  and promotions and to provide useful information of benefit to their customers.  Providing useful information to their customers will ensure their customers will want to remain Twitter followers, keeping the marketing channel open.  You can visit the Bettaland Peterborough website for your garden products here.

If you would like to learn more about how Twitter can improve your customer communication, please give me a call.