We have spoken about mobile websites before and how it would only be a matter of time before shopping on mobile devices would overtake that on Desktop PC’s.
A recent study (by Millenial Media and comScore) has confirmed our suspicions and reported that mobile shopping now accounts for 51% of consumer online shopping time.
The 51% is split between smartphones and tablets at 37% and 14% respectively. Wwhilst the PC is in decline it is being supported by consumers who often start their shopping experience here and move across to other devices later on.
With the fact that by 2015 nearly every human being will have a mobile device it will be increasingly important that your business can be accessed through this medium.
Find out how your consumers are using their mobiles and how you could be missing out on sales.