Changing business focus requires new identity and website for Caliq
Nigel White

Caliq has been developing software for businesses for over 30 years. During this time they have implemented hundreds of solutions into companies across the UK, many with overseas operations, covering all aspects of wholesale distribution.

Based near Huntingdon, Caliq approached web2market, a local marketing agency, to assist with a company re-brand which would align with its new focus on multi-channel wholesale distributors operating in the Home, Gift, Garden and allied sectors.

Caliq’s requirement identified the need for a new modern brand, revised collateral and website to bring it in line with the consumer focus of its target customer group.

Learn how Caliq worked with web2market to re-align the brand and the business.
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Refreshed brand identity and website for Specnow
Nigel White

Specnow, based in Cambridgeshire, is a specialist company operating in the niche market of vacuum thermal processes. It has over the past 12 years developed a high quality service offering, aimed at customers requiring customised Vacuum Furnaces and Electron Beam Welding Machines.

It became apparent to Specnow that it’s company identity and website were dated and needed a refresh to provide existing and new customers with a brand reflective of the high quality of it’s work.

Planning for the future, Specnow wanted to ensure that the existing busy workload remained busy – that the offering remained relevant and attractive to their customer opportunities.

Specnow approached web2market to assist with this complete brand renewal, website creation and to pursue proactive marketing activity.

Specnow Logo

Read on to learn more about how web2market played a key role in updating the Specnow brand image both graphically and digitall
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PEME’s Apprenticeship brochure
Nigel White

Formed in 1982, PEME is an established, privately owned company, delivering specialist engineering services, with their headquarters based in Peterborough. Having worked with web2market on their brand, the website and a number of brochures PEME needed a new brochure for a new, different audience – prospective staff.

Graphic of a PEME brochure

PEME’s Apprenticeship scheme

PEME sees its apprentices as fundamental to the long term development of the business and so needed a tool to promote apprenticeship schemes within the educational and recruitment sector. It was decided that a A4 multi leaf brochure which could be distributed, via third parties to young people looking to decide on their future, would be the most productive approach.
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Today Interiors secures its website
Nigel White

Based in Grantham, Lincolnshire, Today Interiors has been established for over 40 years and has gained a reputation for supplying beautiful and innovative Designer Wallpaper and Designer Fabric collections.


web2market previously designed and constructed the Today Interiors (TI) website, using the Magento platform.  Using open source platforms such as Magento and WordPress does provide incredible value for money, but does require that the software is “maintained”.  As a reminder of that, an email from web2market’s support team alerted TI to the possibility that its website could, without some additional updating and patching, be susceptible to recent vulnerabilities.  TI asked web2market to secure the website on an ongoing basis.

Read on to discover how this was achieved and how a website application support contract is a good investment.
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ERMS (UK) Ltd launch new website and logo to improve brand awareness and assist with business growth ambitions
Vikky Littlewood

ERMS (UK) Ltd is a family run business providing fresh produce solutions for clients worldwide. After a recent business restructure it became vital for ERMS to improve their brand awareness and appeal to a diverse customer base;  to appeal to their existing audience and break into new markets.

As part of a detailed planning phase, five core business units were identified. Targeted messaging and careful consideration to website navigation, ensured a relevant and focused website was developed.


Read on to learn more about how detailed planning played a key role in the ERMS (UK) Ltd website outcome.
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