You may well be aware of the recent ‘Portas Review’ (after Mary Portas) which was a Government-sponsored report on how the save the High Street. It’s a free report which you can view on the Government’s website. Whilst it recognises that the internet has completely changed the way in which we shop, it doesn’t consider using the internet as a tool for growth and stability.
The majority of people shopping for products and services in High Streets today have access to the internet and can choose whether to purchase online or research products and services to buy ‘in-store’, with ease. Digital is now a big part of the shopping experience, so you should be using it to your advantage.
How can digital help your High Street business?