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Search Engine Marketing
T | 01480 276120 E | info@w2m.co.uk

website promotion

sponsored | unsponsored | email marketing

At web2market we provide a complete online marketing service.

These include a variety of online marketing strategies including:

  • search engine optimisation
  • pay per click advertising
  • link building
  • social marketing inc. LinkedIn, Facebook and Twitter
  • email marketing
  • blogging
  • affiliate marketing

We use our online marketing expertise to provide you with a carefully managed, outsourced website marketing campaign. Our team is experienced, qualified and passionate about the work they do, constantly working to maximise the return on your marketing investment (ROI).

Here is a little more information on three key areas of website promotion:

sponsored or Pay Per Click (PPC)

One of the most popular search engine promotion solutions is pay per click advertising e.g. Google Adwords.  These are the "Sponsored Links" that appear at the very top and in the right column of the search results pages. Advertisers "bid" on search terms and their adverts show up under "Sponsored Links".  PPC is a great way of achieving instant business. Clients and customers find you immediately after the set up of your account. More about sponsored website promotion can be found here.

seo or "organic" search engine promotion

These are the “natural” search results that appear on the left hand side of the page. The results listed here are ranked by the search engine according to the relevancy of your website to the search term typed.  Search Engine Optimisation (SEO) is the process of internet serach engine marketing aimed at making your website appear more relevant to the search engines in order to achieve a higher ranking in the search results.  The benefit of search engine optimisation are an even greater increase in visitors to your site without any click costs. Read more about search engine marketing .

email marketing

Email marketing is a smart and cost effective way to promote your business to existing clients or to generate new leads in order to drive visitors and sales to your website. Time and time again, when comparing it with post based direct mail, the return on investment from this approach wins several times over. It offers greater response rates with reduced cost. Read more about email marketing.

web2market have been successfully providing website promotion for clients in and around Cambridge, Peterborough and Huntingdon for a number of years.

To discuss your website marketing needs, call us now on 01480 878 510 or complete our enquiry form.

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Aptus PDC

Peter Thatcher

We were looking for a new online presence including a logo redesign, to strengthen our brand and raise our profile. web2market provide a proactive, professional and friendly service which supports our business goals and we wouldn't hesitate to recommend them.

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