Have you overlooked the value of a blog?

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Do you think that social media revolves around Facebook and Twitter? Many companies think that they need to be seen to engage in the latest social media platforms, usually because that’s what the competition is doing.

However, please be reminded that blogs (or web logs) are a form of social media and in fact provide the food for social media networks.

For those of you still uncomfortable with the definition of a blog, it may be useful to think of it as news.

RxSport blog

An integrated blog on your website can help you to stand out from your competitors and allows you to create additional relevant, focused content which Google favours.

Creating blog items will provide a good content base which you can then broadcast further, to other social platforms, supporting your overall marketing strategy.

Heidi Cohen of ClickZ highlights several reasons to integrate a blog into your marketing strategy as the hub of your social media marketing efforts. Please read her full report here.

It’s easy to get started with a blog, just give me a call and we can discuss your requirement in more detail.

You can leave a response, or trackback from your own site.

Vikky Littlewood
I have specialised in marketing in a business environment for 20 years and am a member of the Chartered Institute of Marketing (CIM). I work with companies to formulate their marketing strategy, helping them to achieve the best return on investment.

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