Posts Tagged ‘w2m’

PPC Providing More Links to your Website
Karen King

Making your Google Adwords PPC adverts stand out from the crowd has just become easier with the addition of Google Sitelink Extensions, a free and easy to use enhancement for your PPC campaigns.

Sitelinks give you the option to easily update and refresh seasonal and limited promotions or sales within your adverts without changing your advert text. With additional text your adverts will become larger, more alluring to searchers and showcase your range of services. Let’s take a look at how Sitelinks can make a difference to the look of your advert.


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More Effective PPC with Local Extensions
Karen King

Advertising on Google Adwords does not need to be one dimensional, with some creative additions your adverts can become a mine of information. Adding extra information will make sure your advert is able to create a more detailed overview of who you are to searchers before they click on your advert.

Local Extensions are the perfect example of how to compete with other advertisers who, although bidding on local terms, may not be local. Showing where your business can be found will make sure that those searching locally can clearly see where your business can be found before they then navigate to your site, making them more likely to convert to a customer.  Find out how they work.
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Product Extensions – A Boost To Retail Sales
Karen King

Online retailers have long seen good returns on Google Products / Shopping listings and can now benefit from enhanced adverts within their Google Adwords PPC Campaigns. Product Extensions enable retailers to show a sample of products, chosen by Google as relevant to the search, as part of their adverts at no extra cost.

The extensions improve not only how much information you can give within you advert but also the likelihood that the click you are paying for is more relevant and has a higher possibility of a ROI.
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