Posts Tagged ‘online marketing’

PPC Providing More Links to your Website
Karen King

Making your Google Adwords PPC adverts stand out from the crowd has just become easier with the addition of Google Sitelink Extensions, a free and easy to use enhancement for your PPC campaigns.

Sitelinks give you the option to easily update and refresh seasonal and limited promotions or sales within your adverts without changing your advert text. With additional text your adverts will become larger, more alluring to searchers and showcase your range of services. Let’s take a look at how Sitelinks can make a difference to the look of your advert.


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Product Extensions – A Boost To Retail Sales
Karen King

Online retailers have long seen good returns on Google Products / Shopping listings and can now benefit from enhanced adverts within their Google Adwords PPC Campaigns. Product Extensions enable retailers to show a sample of products, chosen by Google as relevant to the search, as part of their adverts at no extra cost.

The extensions improve not only how much information you can give within you advert but also the likelihood that the click you are paying for is more relevant and has a higher possibility of a ROI.
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