Posts Tagged ‘google ppc’

Is It Worth Running A PPC Campaign Alongside SEO
Ben Joy

Being visible within search engines is very important for most businesses these days, as it is a fantastic way to bring in new customers.  The primary ways in which you can make the company’s website visible are Pay Per Click (PPC) and Search Engine Optimisation (SEO).  Of the two PPC is often seen as the “easier” route to the first page of Google as it only requires you to create a campaign and then bid for your position.  SEO on the other hand takes a lot longer and is based upon a variety of criteria that Google uses to rank sites in order of their relevance to a search term, which even includes aspects such as the loading speed of your site!  Many people ask whether it is worth running a PPC campaign when focusing on SEO, or vice versa.

SEO vs PPC

So let’s see what the pros and cons are and whether or not it’s worth doing.
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PPC Providing More Links to your Website
Karen King

Making your Google Adwords PPC adverts stand out from the crowd has just become easier with the addition of Google Sitelink Extensions, a free and easy to use enhancement for your PPC campaigns.

Sitelinks give you the option to easily update and refresh seasonal and limited promotions or sales within your adverts without changing your advert text. With additional text your adverts will become larger, more alluring to searchers and showcase your range of services. Let’s take a look at how Sitelinks can make a difference to the look of your advert.


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More Effective PPC with Local Extensions
Karen King

Advertising on Google Adwords does not need to be one dimensional, with some creative additions your adverts can become a mine of information. Adding extra information will make sure your advert is able to create a more detailed overview of who you are to searchers before they click on your advert.

Local Extensions are the perfect example of how to compete with other advertisers who, although bidding on local terms, may not be local. Showing where your business can be found will make sure that those searching locally can clearly see where your business can be found before they then navigate to your site, making them more likely to convert to a customer.  Find out how they work.
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Product Extensions – A Boost To Retail Sales
Karen King

Online retailers have long seen good returns on Google Products / Shopping listings and can now benefit from enhanced adverts within their Google Adwords PPC Campaigns. Product Extensions enable retailers to show a sample of products, chosen by Google as relevant to the search, as part of their adverts at no extra cost.

The extensions improve not only how much information you can give within you advert but also the likelihood that the click you are paying for is more relevant and has a higher possibility of a ROI.
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