Are Mobile Responsive Websites Worthwhile?
Karen King

When it comes to updating your website or having a new one created then everybody who knows what they are talking about will recommend that you have a mobile responsive website.  A mobile responsive site is one that provides a different view of the site depending on the device that it is being viewed on.  This means that people viewing your site from a mobile will be presented with an optimised functional and usable website, despite the smaller screen space.  The question that many people will be asking is ‘is it worth the extra cost?’

DesktopMobile

Take a look at a test carried out by MECLABS to see just how worthwhile mobile responsive sites are.
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New website with Fresh Design for Ambassador Marquees to help Build Business
Vikky Littlewood

Ambassador Marquees, based in Saffron Walden, provide stunning Marquees and supporting services for any event  throughout East Anglia. Their existing website was full of information but did not support the beautiful event settings that Ambassador Marquees can achieve. The site was text heavy and needed a fresh look to showcase their services  more clearly. Competition within the industry has increased leading to a reduction in enquiries. Ambassador Marquees felt it was time to improve the website to ensure that their actively searching audience would find their service offering superior to those competitors.Ambassador Marquees Cambridge website design

Find out how we gave their site the refresh it needed.
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New Domains Tailored to Your Industry Available
Nigel White

On the 5th of February Namesco will be making the first batch of its new industry tailored domains generally available with more domains coming out on a weekly basis until late March.

New Domain Extensions
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Should You be Using Inbound Marketing?
Ben Joy

A few years ago there was a big debate around inbound vs. outbound marketing.  As with most of these debates the fresh and new inbound marketing was seen as the new king and of course outbound marketing was dead, because apparently every marketing strategy ‘dies’ at least once (or quite a few times in the case of SEO).  Regardless of the fate that befell outbound marketing (it really isn’t dead!), inbound marketing has proven itself to be a highly valuable and cost effective strategy especially for smaller businesses that have a minimal marketing budget.

Social engineering concept

Is inbound marketing the right strategy for you?
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Take Care When Providing Visitors With Choice
Nigel White

The world we live in today is one filled with choice, the internet and other modern technologies have made it so that we have a variety of options available to us in almost every aspect of life.  Now this is a good thing right?  Having 20 odd different brands of toilet roll to choose from, what’s not to like?  And it seems that the amount of choice we have is growing day by day!  What’s so bad about that I hear you ask?  Isn’t having a wide variety of choice not only great for customers as they are more likely to find what they want but great for businesses as choice can provide for more customers?  Can you have too much choice?  These two experiments suggest you can.

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So what is so bad about a wide variety of choice?
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