PEME’s Apprenticeship brochure
Nigel White

Formed in 1982, PEME is an established, privately owned company, delivering specialist engineering services, with their headquarters based in Peterborough. Having worked with web2market on their brand, the website and a number of brochures PEME needed a new brochure for a new, different audience – prospective staff.

Graphic of a PEME brochure

PEME’s Apprenticeship scheme

PEME sees its apprentices as fundamental to the long term development of the business and so needed a tool to promote apprenticeship schemes within the educational and recruitment sector. It was decided that a A4 multi leaf brochure which could be distributed, via third parties to young people looking to decide on their future, would be the most productive approach.
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Today Interiors secures its website
Nigel White

Based in Grantham, Lincolnshire, Today Interiors has been established for over 40 years and has gained a reputation for supplying beautiful and innovative Designer Wallpaper and Designer Fabric collections.

TI-top

web2market previously designed and constructed the Today Interiors (TI) website, using the Magento platform.  Using open source platforms such as Magento and WordPress does provide incredible value for money, but does require that the software is “maintained”.  As a reminder of that, an email from web2market’s support team alerted TI to the possibility that its website could, without some additional updating and patching, be susceptible to recent vulnerabilities.  TI asked web2market to secure the website on an ongoing basis.

Read on to discover how this was achieved and how a website application support contract is a good investment.
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ERMS (UK) Ltd launch new website and logo to improve brand awareness and assist with business growth ambitions
Vikky Littlewood

ERMS (UK) Ltd is a family run business providing fresh produce solutions for clients worldwide. After a recent business restructure it became vital for ERMS to improve their brand awareness and appeal to a diverse customer base;  to appeal to their existing audience and break into new markets.

As part of a detailed planning phase, five core business units were identified. Targeted messaging and careful consideration to website navigation, ensured a relevant and focused website was developed.

erms-freshproduce

Read on to learn more about how detailed planning played a key role in the ERMS (UK) Ltd website outcome.
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Website development for Boat Share Finder in time for the Boat Show
Vikky Littlewood

Social enterprise Boat Share Finder is the brainchild of Ross Smith. He is passionate about boating and has developed a website to encourage more people into boating by matching those with boats (but don’t use them all the time) to those that would like to try but don’t have one.

The business is in its infancy and the team at Boat Share Finder are working hard to raise awareness of the boat share service. The Boat Show is a key target audience and a must for the team to attend and promote at.

With the Boat Show imminent, Ross approached us to make some urgent design and key function changes to the website to ensure that website visitors  have a good experience.

bsf-homepage

Read on to learn about the time critical changes we made and how they allowed Boat Share Finder to make a great impression at the show.
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Is It Worth Running A PPC Campaign Alongside SEO
Ben Joy

Being visible within search engines is very important for most businesses these days, as it is a fantastic way to bring in new customers.  The primary ways in which you can make the company’s website visible are Pay Per Click (PPC) and Search Engine Optimisation (SEO).  Of the two PPC is often seen as the “easier” route to the first page of Google as it only requires you to create a campaign and then bid for your position.  SEO on the other hand takes a lot longer and is based upon a variety of criteria that Google uses to rank sites in order of their relevance to a search term, which even includes aspects such as the loading speed of your site!  Many people ask whether it is worth running a PPC campaign when focusing on SEO, or vice versa.

SEO vs PPC

So let’s see what the pros and cons are and whether or not it’s worth doing.
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