What Should Your Business Spend on Marketing?
Nigel White

Many businesses struggle to arrive at a clear figure for the annual marketing budget.  How much should your business be spending?  0.5% or 15.0% of turnover?

One of the reasons it is difficult to set the budget is because there is no “right” answer, every business and market sector having different requirements.  Read on to find out how your business can arrive at a figure.
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Avoiding lost sales from a poor on-site search tool
Nigel White

We have all been there.  “I know this information or product is on this website, but can I find it?  I know, I’ll try the on-site search.”  And then nothing useful comes up!  This is a frustration that people all over suffer single every day on millions of websites.

Is the search on your website behaving as the user expects?  Your enquiries and sales depend upon it.  Have you asked users to test it?  Learn how to inexpensively ask people to test your website search for you.
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Search engine optimisation after Google’s Panda
Karen King

Many search engine optimisation (SEO) advisers for the last few years have been working hard on inbound links.  This work for many has often been a numbers game and more links has usually been seen as a good thing, people often relying on very poor quality “link farms” to get the numbers up.

That was where Panda came in – to right the wrongs of the spammy inbound links.  So how do websites that have suffered the wrath of the mighty Panda, bounce back?
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Ideas for improving in-store sales by using online approaches.
Nigel White

I was reading an interesting article the other day about how shops on the High Street need to work with the threat of the Internet rather than fall victim to it.  The article focussed on the behaviour of some people who come into the shop try products and then use their smartphones to compare prices online with a view to making a purchase on  the cheapest website.  So called “showrooming”.

Some of the advice from the article was well made so I have distilled the better points.
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Google’s Enhanced AdWords and what it means for you
Karen King

In February Google published a blog which outlined changes to how AdWords works.  All AdWords campaigns will become Enhanced Campaigns and the way in which they are set up and managed will change.

The idea is that searchers will receive results that are more relevant to them based on the time they are searching, their location and the device they are using. This will allow you as the advertiser (or information provider) to speak with more  intent and relevant context, at the right time.  Read on to find out what these changes mean for you.
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