Huntingdon First website launch to communicate with their three audiences
Vikky Littlewood

BID Huntingdon see the launch of their Huntingdon First website to invigorate the town centre and communicate with three different audiences – the public, town businesses and BID members. They needed a  professional, customer focused, engaging website which  would ensure visitors would return to it for the latest news, events and information.

Huntingdon First website

The purpose of the new website was to bring increased footfall into the town to increase business performance and improve the business environment. It needed to allow communication to the three main BID Huntingdon audiences; visitors and residents, businesses within Huntingdon and BID members.
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Is Search Engine Optimisation a Dying Discipline?
Karen King

For many years now Search Engine Optimisation (SEO) has been used whilst attempting to improve the search ranking of a website in Google (and other search engines’) search results. However, the principles of SEO have gone through changes as Google updates the algorithm that it uses to rank sites for a given search. Following these updates over the last few years there are many that believe that SEO is becoming a thing of the past and that the work effort required to beat Google search has become unattractive due to the cost.

It is true that the changes Google has made have led to a dramatic change in SEO. Learn about these changes and the new approach you need to take.
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Premierchoice communicate more effectively with new website
Vikky Littlewood

Premierchoice approached us to work with them on the development of a new website.  Their existing website needed modernising and did not inform potential clients of all the services on offer. We have designed a clean and contemporary website which allows them to communicate more effectively with their target audience.

Website design for Premierchoice

In order to demonstrate  the services that they offer more effectively we incorporated an image slide show which has the ability to zoom into an image and focus on the item of interest.
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River Cruises on the Mississippi for Light Blue Travel of Cambridge
Nigel White

We have recently been working with Light Blue Travel of Cambridge on its website to add a new holiday section.   The work has required us to adapt the website to cater for a new type of holiday, that of  river boat cruises.  Light Blue Travel has previously  focussed on villas and hotels and so needed a new format to be  developed to cater the requirements of cruises – that of providing information on travel itineraries.

Once we worked out a plan for the layout of the new cruise pages, we made the corresponding changes to the content management system that allows Light Blue Travel to update the website.  Light Blue Travel then input the new holiday information and the new, extended website, was launched.
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Should your images be BIGGER?
Nigel White

Are your landing page or product page images big enough to get the best conversion rate?  Some marketers test image size, for all types of sites, including B2B, ecommerce and media.

BIG Images

I’m not talking about allowing your visitors to click to enlarge images.  I’m talking about blowing up the size of the most important image on your page so it’s much bigger.

Here are two very different examples of research.
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