Mobile Shopping is ahead of Desktop – do you need to get mobile?

We have spoken about mobile websites before and how it would only be a matter of time before shopping on mobile devices would overtake that on Desktop PC’s.

A recent study (by Millenial Media and comScore) has confirmed our suspicions and reported that mobile shopping now accounts for 51% of consumer online shopping time.

The 51% is split between smartphones and tablets at 37% and 14% respectively.  Wwhilst the PC is in decline it is being supported by consumers who often start their shopping experience here and move across to other devices later on.

With the fact that by 2015 nearly every human being will have a mobile device it will be increasingly important that your business can be accessed through this medium.

Mobile statistics

Find out how your consumers are using their mobiles and how you could be missing out on sales.

This research has shown that consumers don’t just sit down with their mobiles and buy, they compare and research whilst out and about.  They compare prices, scan barcodes, research product features, locate a store, check availability of products and look for vouchers.  All this information must therefore be easily available to the consumer.

Have you checked how your website manifests on a mobile device?  Can you get to all this information quickly?  In other words is your website optimised for these mobile users?

If the answer is no, then you will be missing out on sales and enquiries.

mobile devices

Remember that consumers don’t necessarily buy from their devices.  A main goal of many mobile websites is to actually drive footfall to the shop.  Online sales capabilities (a website shop) are obviously great, but not essential.  The customer may just be looking for information at this stage of the buying process.

What is clear is that your website must be available to answer your customers’ questions whenever they are looking, on whatever device they are using.

They are mobile and so should you be.

To find out how we can make your business mobile, please get in touch by calling us on 01480 878510 or email me directly, [email protected]

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Vikky Littlewood
I have specialised in marketing in a business environment for 20 years and am a member of the Chartered Institute of Marketing (CIM). I work with companies to formulate their marketing strategy, helping them to achieve the best return on investment.