Meanfeet update website content for improved customer experience to increase sales
Meanfeet provide comfort footwear for men and women worldwide. They work hard to source high quality products that will ensure referrals and repeat customers. Previously relying on distributors they primarily now sell on-line through their website.
It is important for their target audience to understand the benefits of the shoes and boots on sale and why they should invest in a high quality product. Clear information is vital and videos allow them to demonstrate the unique properties of the products quickly.
Following a fresh look at the website content we have updated several pages to improve the customer experience and increase confidence in the products themselves and service they should expect from the Meanfeet team.
Read on for why you should regularly update your website.
Website update to content pages not only give clarity to the visitor but will also assist with Google rankings since Google still likes to see fresh content. As we have discussed in a previous article, Google has changed the playing field with regard to how they rank websites. Simply stuffing your pages and meta data with keywords will not allow you to achieve a good search listing outcome. A rounded website, highly relevant, easy to use and continuously updated is a good place to start. Please see our article Is Search Optimisation a Dying Discipline for more on this.
Whilst obtaining a good natural listing position may be valuable, other marketing approaches can be used to drive visitors to your website. It is vital that once they arrive on your website site they are convinced of your proposition and proceed to buy from you. Relevant, clear content with supporting evidence of your products and services USP’s will help to make you the preferred provider.
We work with Meanfeet on a regular basis to add new content and continuously improve the website to enhance the overall customer experience.
If your website needs a fresh pair of eyes for a content and usability review, please let me know. You can contact me by phone on 01480 878510 or send me an email at [email protected] and we can discuss how to make changes to help you convert more visitors into customers.
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