As you are perhaps aware outbound links alone don’t really count – it’s the inbound links that can really help your business to gain momentum on the search engines. Inbound links from relevant, reputable companies are invaluable and will assist your search engine ranking position.
The linking strategy
Formulation and careful execution of a link building strategy will allow you to build advantageous relationships with companies with whom you have common interests.
Link building strategies should be built around a multitude of media formats (e.g. blogs, forums, websites, directories) so that you achieve visibility on a variety of platforms and should always be focused around the key phrases that you wish to be found for.
Relevant and valuable content is vital to the success of any link building campaign. Organisations linking to your website need to have a good reason to share their visitors with you.
You should also publish Outbound links to sites that your visitors will find valuable. Your mantra should therefore be…
“Create good content, link to great content and great content will link to you.”
Building the right links will raise your professionalism, credibility and allow you to increase your online exposure.
If you would like to develop your link building strategy, and need help with the planning or the execution, please contact me.
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