How to ensure your Social Media campaign is effective

Engaging in Social Media can be a daunting prospect. It’s fast paced, changing constantly as new tools emerge and time consuming.

However, by adopting some key habits when planning and executing Social Media strategies your effectiveness can rapidly increase.

Your Social Media plan

Read on to find out how 7 habits can help you to form your future Social Media effectiveness.

Krista Neher of Clickz outlines 7 habits that you should adopt. They are straight forward and simple to implement and once learned will become part of your primary marketing approach.

The headings are listed below but you can read here the full explanation of each.

1. Be Proactive
Take the initiative to learn about new tools, to educate your organisation and respond to your customers.

2. Begin With the End in Mind
Have a plan – know what you want to achieve and create a plan to achieve it.

3. Put First Things First
Prioritise your time and know what are the most important areas to focus on first.

4. Think Win-Win
Balance your marketing objectives with the value to your audience to ensure both are achieved.

5. Listen First to Understand
Get to know your audience and listen to them before engaging to ensure you add value.

6. Work with your colleagues
Use  the right internal expertise to ensure a coherent campaign plan.

7. Sharpen the Saw
Ensure that you stay current with the latest trends and tools.

If you are new to Social Media and would like advice or assistance in your approach or have existing campaigns that need a review, please get in touch. We can help you to form good habits.

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Vikky Littlewood
I have specialised in marketing in a business environment for 20 years and am a member of the Chartered Institute of Marketing (CIM). I work with companies to formulate their marketing strategy, helping them to achieve the best return on investment.