Welcome to our first newsletter of the year. I hope you are feeling optimistic and ready to focus on your business for a successful 2010.
With your business success in mind, I would like to talk to you about Advertising on Facebook – a route to market which allows you to segment your audience effectively and introduce Affiliate Marketing which can be a precious source of high quality leads. I also wanted to share with you some new (well to me anyway) photo editing solutions for those of you like me that find Photoshop rather technical.
Advertising on Facebook
With over 300,000,000+ users, Facebook can be a valuable marketing tool for your business. Similar to Google Adwords, targeted adverts can be created to reach specific groups of people segmented by their personal profile data. How else do you manage to put your business in front of for example the 33,960 single women between18-21 based in Cambridge, England? Learn how to take advantage of Facebook here.
Affiliate Marketing – reach new markets & increase sales
As your business grows you will want to expand and find new routes to market. This can be expensive, time consuming and risky. Affiliate Marketing may be the ideal strategy to allow you reach your business goals. Read about reaching new markets and acquiring high quality leads cost effectively here.
Easy Photo Editing
I was working to help a client today with their image editing. They own an offline and online shop and therefore have tens and hundreds of photos to take, digitally enhance (e.g. changes to colour, sharpness or cropping), compress for their website and then upload to our web server. What they need is a simple image editing solution. Learn more about image editing solutions that you will find easy to use here.
In Conclusion
For the above marketing tactics to be effective it is imperative that your website contains interesting and engaging content. In our next edition we will demonstrate just how important content is to your success online; how it permeates all the online marketing that you could possibly engage in and plays a vital role in the perception of your business by Google, your customers (existing and potential) and industry experts.
We are now apparently out of the recession so if you are looking to expand your business, want to engage in online marketing or just need advice to find the right direction please call me for an informal chat. We have recently increased our offerings to include some very cost effective solutions for both information/lead generation and ecommerce websites. Let me know if you want more information.
Kind Regards
Nigel White
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