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We have all been there. “I know this information or product is on this website, but can I find it? I know, I’ll try the on-site search.” And then nothing useful comes up! This is a frustration that people all over suffer single every day on millions of websites.
Is the search on your website behaving as the user expects? Your enquiries and sales depend upon it. Have you asked users to test it? Learn how to inexpensively ask people to test your website search for you.
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In February Google published a blog which outlined changes to how AdWords works. All AdWords campaigns will become Enhanced Campaigns and the way in which they are set up and managed will change.
The idea is that searchers will receive results that are more relevant to them based on the time they are searching, their location and the device they are using. This will allow you as the advertiser (or information provider) to speak with more intent and relevant context, at the right time. Read on to find out what these changes mean for you.
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Contour Autocraft launch third website to complete business visionContour Autocraft have launched the third and final website which completes the business vision to differentiate and target three separate markets.
Taking a step back from their traditional business model, Contour Autocraft saw that they would complement their portfolio by re-engineering their offering and targeting new audiences.
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Website owners are looking for ways to increase customer interaction, be it increasing conversions in a web shop, or “simply” encouraging people to make contact. It is all about making it easy for people … and reducing their anxiety.
Increase engagement by looking at this visual run through of high friction web pages.
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When you are planning for a mobile version of your desktop PC website, it would be wise to take quite a different view on the content and how it is presented. See example image below.
Of course most well-built websites work on a mobile device, but they often are not very usable. Hard to read, fiddly to press buttons, difficult to navigate links - all symptoms of a website that has been created for a Desktop PC but is being used on a much smaller device.
Read on for some of the things you need to consider for your website’s mobile “version”.
