Organic or PPC – which should be the focus?
Vikky Littlewood

We all know that being on page 1 of Google is highly important and we can get there “organically” or with pay per click (PPC or AdWords). Organic has always been seen as the best route, but following steady changes to Google’s algorithm and searcher behaviour, Optify, a marketing software vendor, has looked at the Click through rates (CTRs) of both for their B2B and B2C clients. The results are interesting…
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Optimising Images for SEO Success
Vikky Littlewood

We are always looking for new ways to enhance our web presence, engage our visitors and keep their attention. Text is obviously highly important, but increasingly so too are contextual images. Visitors don’t want to get bogged down in lots of content. Why write about something that can be clearly explained with an image?

Search engines use ‘blended’ search methods to combine different types of listings in the search results, including images, video, news articles and local listings, etc.

The key to success is how you optimise your images to assist with an improved listing position. Ron Jones from Clickz has 6 simple steps to follow, to make the most of your images. You can read his article here.

If you would like us to help you make the most of your website images or require any web design assistance, please contact me.

Image optimisation for improved SEO listing position

WordPress CMS releases security update
Nigel White

The award winning WordPress content management system (CMS), has recently released a security update, taking it to version 3.0.4. Read on to see if it affects your website.
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Web shop users dislike a high tech experience
Vikky Littlewood

New research from Brandbank Retail Media has discovered that every other online consumer abandons their basket before completing the sale if they have to download additional plug-ins to view rich media features which may be being used to enhance website design.

The priority of the 2,255 UK consumers polled, was for multiple product images and comprehensive product details when making a purchasing decision.
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Investment in mobile browsers by John Lewis
Nigel White

This month saw the launch of the John Lewis mobile commerce site which can be found at m.johnlewis.com. The site currently attracts 100,000 visitors a week and it is hoped that the user friendly design of the mobile site will convert more of these visitors into buyers.


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