Who’s on your site right now – Analytics in Real Time
Vikky Littlewood

Towards the end of last year Google made some interesting changes to the available data in Google Analytics.

Through Google’s “Real Time (beta)”, you can see exactly how many visitors are on your site right now! This extends to where in the world they are visiting from and what pages they are looking at. It’s fascinating and can be extremely useful for an immediate view of activity on your site.  For some of you, this information may prove depressing (sic) but better that you know the status quo.  Then you can do something about it!


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Your website, cookies and the law
Nigel White

The Information Commissioner’s Office (ICO) has recently released new guidelines for Cookie Compliance which affects UK website owners and is based on a new EU directive.  I wonder how many of us even know if cookies are used on our website(s)!

What does the law say?

Some of the points within the guidelines will mean as website owners, you will need to make changes to your website, to avoid the risk of prosecution.
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Have you overlooked the value of a blog?
Vikky Littlewood

Do you think that social media revolves around Facebook and Twitter? Many companies think that they need to be seen to engage in the latest social media platforms, usually because that’s what the competition is doing.

However, please be reminded that blogs (or web logs) are a form of social media and in fact provide the food for social media networks.

For those of you still uncomfortable with the definition of a blog, it may be useful to think of it as news.
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Planning your website content in 5 steps
Nigel White

When planning a new website often the first thought is given to its design and how you will be able to “wow” your audience. Whilst design is very important, the actual flow of information and navigation process taken by your visitors should actually be a greater consideration.

Your website architecture (as it is known) can bring huge benefits in the form of increased visitor engagement and will help to attract the right visitors, which will also lead to higher conversions.  Read on for 5 steps to prepare the content for your website.
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Tips for Effective Landing Page Organisation
Vikky Littlewood

Whilst the design of your landing page is important, the actual organisational layout is key to creating a page that converts well. That is, the visitor takes the action that you want them to.

You need to make sure that you emphasise the right message and actions, but take care not to over do it. Elements that are too large and obvious can often be ignored by visitors. This is known as banner blindness. The visitor sees the message as an advert and ignores it.

website design content layout


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