Google gives search engine ranking tips
Karen King

Every now and then, Google engineers talk to website owners about improving the ranking of their website.  Recently, Maile Ohye, from Google (Developer Programs Tech Lead) shared some quick tips on her Google blog, to point people in the right direction with their search engine optimisation (SEO) work.

I thought you might find them useful – beginner and advanced.
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Surfing using mobile devices set to soar
Vikky Littlewood

According to a recent study by ComScore there has been an 87% increase in the use of smartphones and tablets to access online retail sites.  In another very recent survey by IAB, 20% of American mums use their phone for shopping.

Whilst not everyone intends to buy in this way, those that choose to are actually finding that they can’t. For example, in the luxury brand market, mobile-optimised sites are few and far between, with less than one third offering mobile commerce functionality at all. Possibly a little short-sighted since it’s this audience who are more likely to own and purchase using mobile devices!

With mobile sales expected to increase five-fold over the next 5 years, is your site able to take advantage of this growth?
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Do you comply with the new Cookie Law?
Vikky Littlewood

The news has been flooded in recent days with information about the EU Cookie Law which came into effect on the 26 May.

Our January article highlighted details of the guidelines for Cookie Compliance from the Information Commissioner’s Office (ICO).

At the time it was required that your website(s) needed ‘explicit consent’ from visitors to your website, for the use of cookies, however today the ICO has moved to change this and now ‘implied consent’ is acceptable.

This means that websites can assume visitors have consented to their use of the cookies, provided they are ‘satisfied that your users understand that their actions will result in cookies being set’.

Read on for the updated guidance on implied consent.

Call us for Cookie advice

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How to ensure your Social Media campaign is effective
Vikky Littlewood

Engaging in Social Media can be a daunting prospect. It’s fast paced, changing constantly as new tools emerge and time consuming.

However, by adopting some key habits when planning and executing Social Media strategies your effectiveness can rapidly increase.

Your Social Media plan

Read on to find out how 7 habits can help you to form your future Social Media effectiveness.
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Website legal requirements
Vikky Littlewood

Your website needs to contain certain pieces of information, in order that you remain on the right side of the law.

We did visit this topic in our article ‘What must be on a company website‘ last May, but have identified some useful resources that will help you comply. 
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