What Should Your Business Spend on Marketing?
Nigel White

Many businesses struggle to arrive at a clear figure for the annual marketing budget.  How much should your business be spending?  0.5% or 15.0% of turnover?

One of the reasons it is difficult to set the budget is because there is no “right” answer, every business and market sector having different requirements.  Read on to find out how your business can arrive at a figure.
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Avoiding lost sales from a poor on-site search tool
Nigel White

We have all been there.  “I know this information or product is on this website, but can I find it?  I know, I’ll try the on-site search.”  And then nothing useful comes up!  This is a frustration that people all over suffer single every day on millions of websites.

Is the search on your website behaving as the user expects?  Your enquiries and sales depend upon it.  Have you asked users to test it?  Learn how to inexpensively ask people to test your website search for you.
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Google’s Enhanced AdWords and what it means for you
Karen King

In February Google published a blog which outlined changes to how AdWords works.  All AdWords campaigns will become Enhanced Campaigns and the way in which they are set up and managed will change.

The idea is that searchers will receive results that are more relevant to them based on the time they are searching, their location and the device they are using. This will allow you as the advertiser (or information provider) to speak with more  intent and relevant context, at the right time.  Read on to find out what these changes mean for you.
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Website Updates for FLAC UK to Demonstrate Credibility and Scope
Vikky Littlewood

FLAC UK works with clients from a variety of industries and the company wanted to convey this positively on their website to reassure prospective clients, demonstrating quality of service and professionalism.

Clients page

A new section dedicated to FLAC’s Clients has been created which groups the clients by market sector.  This new page demonstrates the extensive range of industries that FLAC UK works with and the calibre of clients the company supports.

I can help you to find new and valuable ways to communicate with your existing and potential clients.  Please call us to find out more.

How the Internet Can Save the High Street
Vikky Littlewood

You may well be aware of the recent ‘Portas Review’ (after Mary Portas) which was a Government-sponsored report on how the save the High Street.  It’s a free report which you can view on the Government’s website.  Whilst it recognises that the internet has completely changed the way in which we shop, it doesn’t consider using the internet as a tool for growth and stability.

The majority of people shopping for products and services in High Streets today have access to the internet and can choose whether to purchase online or research products and services to buy ‘in-store’, with ease.  Digital is now a big part of the shopping experience, so you should be using it to your advantage.

How can digital help your High Street business?
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