Online outdoor clothing business Loch Ness Ferry Company has recently adopted Google’s Product Listing Adverts (PLA’s) and seen a significant increase in traffic to their website and whopping 25% return on their investment.
Earlier this year Google updated a widely used product, the free “Google Products” service, more widely know as Google Base, and replaced it with the paid Google Shopping service. I am referring to the shopping results shown below that are accompanied with an image of the product. You may have seen them on Google.
Read on to learn more about how the listings have changed and how they can help you realise more profit.