Take Care When Providing Visitors With Choice
Nigel White

The world we live in today is one filled with choice, the internet and other modern technologies have made it so that we have a variety of options available to us in almost every aspect of life.  Now this is a good thing right?  Having 20 odd different brands of toilet roll to choose from, what’s not to like?  And it seems that the amount of choice we have is growing day by day!  What’s so bad about that I hear you ask?  Isn’t having a wide variety of choice not only great for customers as they are more likely to find what they want but great for businesses as choice can provide for more customers?  Can you have too much choice?  These two experiments suggest you can.

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So what is so bad about a wide variety of choice?
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Stand Out to Win New Business
Ben Joy

In the modern age everything has become a commodity, with more and more inexpensive versions of the same becoming available every day.  Companies often quickly catch up with with what others have been successful with, with many new ideas quickly becoming the norm.  You will have witnessed this every business day.  So how do you stay apart from your competition?  How do you make people remember you?

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It’s simple, stand out from the crowd!
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Meanfeet update website content for improved customer experience to increase sales
Vikky Littlewood

Meanfeet provide comfort footwear for men and women worldwide. They work hard to source high quality products that will ensure referrals and repeat customers. Previously relying on distributors they primarily now sell on-line through their website.

It is important for their target audience to understand the benefits of the shoes and boots on sale and why they should invest in a high quality product. Clear information is vital and videos allow them to demonstrate the unique properties of the products quickly.

Meanfeet website updates

Following a fresh look at the website content we have updated several pages to improve the customer experience and increase confidence in the products themselves and service they should expect from the Meanfeet team.

Read on for why you should regularly update your website.
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Karen King

Way back in 2011 Google made changes so that some of the search terms visitors used to find your website would not appear in Google Analytics, you will have instead seen a number of (not provided) entries on your keywords reports.  The number of (not provided) keywords has been steadily increasing since this change was made, with significant increases in this number causing some to predict that no keyword information will be provided by the end of this year.

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Find out what affect, if any, this will have upon you and your website.
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Sponsored Marketing
Karen King

After reading one of my many Marketing Blog Posts a writer for a Peterborough Business Magazine, Business Moment, approached me to contribute to an article aimed at explaining the many different aspects of Digital Marketing. Along with two other Marketing Experts we tackled three of the most popular areas of Online Marketing.

I was asked to write specifically about my main area of expertise, Sponsored Marketing, and so I based my part of the article on the use of Google PPC advertising and working with a Marketing Agency you can trust.

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Within this article I covered:

  • The definition of Sponsored Marketing
  • How to get started with your Sponsored Marketing?
  • How much should you be spending on Sponsored Marketing?
  • Working with a Marketing Agency you can trust
  • How to know how effective your Sponsored Marketing has been?

You can find the article in the September 2013 issue of The Business Moment Magazine.

If you would like more information about how web2market, as a Full Service Marketing Agency, could help you with your Sponsored Marketing please do email me.