Archive for the ‘tools and advice’ category

Planning your website content in 5 steps
Thursday, November 10th, 2011
Nigel White

When planning a new website often the first thought is given to its design and how you will be able to “wow” your audience. Whilst design is very important, the actual flow of information and navigation process taken by your visitors should actually be a greater consideration.

Your website architecture (as it is known) can bring huge benefits in the form of increased visitor engagement and will help to attract the right visitors, which will also lead to higher conversions.  Read on for 5 steps to prepare the content for your website. Read more…

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Tips for Effective Landing Page Organisation
Tuesday, October 25th, 2011
Vikky Littlewood

Whilst the design of your landing page is important, the actual organisational layout is key to creating a page that converts well. That is, the visitor takes the action that you want them to.

You need to make sure that you emphasise the right message and actions, but take care not to over do it. Elements that are too large and obvious can often be ignored by visitors. This is known as banner blindness. The visitor sees the message as an advert and ignores it.

website design content layout

Read more…

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Improve the look of your Facebook Business Page
Tuesday, October 18th, 2011
Karen King

If you are a Facebook business page user we would like to share with you a new feature which can improve the look of your Facebook page.

Previously the profile picture for your Facebook page has been cropped to a thumbnail to be used next to each of your posts. Whilst you were able to move the area to be cropped from the main image this was of little use when trying to use a company logo or image of a venue.

Read more…

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Longer or shorter copy in my marketing?
Thursday, September 29th, 2011
Nigel White

When we work with clients to produce websites or printed marketing material, we are always looking to optimise the marketing collateral to increase business.  The website or brochure is of course usually made up of a mix of pictures and copy.  Looking to achieve the optimum length of copy to maximise enquiries/sales usually prompts the question “should I use long or short copy?“  To this we always reply “yes!”

Long copy has its place as does short – it just depends…  Take a look at our guide. Read more…

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How to increase conversions
Monday, June 6th, 2011
Nigel White

Getting people to your site is one thing.  Getting them to buy/convert on their first visit is another.

But should you expect them to buy on the first visit?  Often not.  Often their first visit is just part of their research journey.  They are still deciding what and if to buy, and your site, because you market it well, popped up and they visited… before leaving.

“Why didn’t they buy?”  you ask as you review your website stats.  Because they have not yet made the decision to buy is often the answer.  They are still researching.  The timing is not yet quite right.  They may not make a decision for a few hours, days or weeks.  Remember, the buying process is quite often very complex, involving research such as visiting shops, reading reviews, choosing options, oh and saving up!

So, the question is often not, “how can I get the visitor to buy?”, but “how can I get the visitor to return when they are ready to buy?”

Read more…

Posted in ecommerce, tools and advice | No Comments »

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