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		<title>Your website, cookies and the law</title>
		<link>http://www.w2m.co.uk/blog/cookies-website-law.html</link>
		<comments>http://www.w2m.co.uk/blog/cookies-website-law.html#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:36:58 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1644</guid>
		<description><![CDATA[The Information Commissioner&#8217;s Office (ICO) has recently released new guidelines for Cookie Compliance which affects UK website owners and is based on a new EU directive.
What is a cookie?
A cookie is a small text file that a website may put onto the visitor&#8217;s computer to &#8220;mark&#8221; that visitor.  The website may want to mark the visitor [...]]]></description>
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		<title>Have you overlooked the value of a blog?</title>
		<link>http://www.w2m.co.uk/blog/the-value-of-a-blog.html</link>
		<comments>http://www.w2m.co.uk/blog/the-value-of-a-blog.html#comments</comments>
		<pubDate>Tue, 20 Dec 2011 11:38:15 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1626</guid>
		<description><![CDATA[Do you think that social media revolves around Facebook and Twitter? Many companies think that they need to be seen to engage in the latest social media platforms, usually because that&#8217;s what the competition is doing.
However, please be reminded that blogs (or web logs) are a form of social media and in fact provide the food [...]]]></description>
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		<title>Planning your website content in 5 steps</title>
		<link>http://www.w2m.co.uk/blog/planning-your-website-content-in-5-steps.html</link>
		<comments>http://www.w2m.co.uk/blog/planning-your-website-content-in-5-steps.html#comments</comments>
		<pubDate>Thu, 10 Nov 2011 14:50:22 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1401</guid>
		<description><![CDATA[When planning a new website often the first thought is given to its design and how you will be able to &#8220;wow&#8221; your audience. Whilst design is very important, the actual flow of information and navigation process taken by your visitors should actually be a greater consideration.

Your website architecture (as it is known) can bring [...]]]></description>
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		<title>Tips for Effective Landing Page Organisation</title>
		<link>http://www.w2m.co.uk/blog/tips-for-effective-landing-page-organisation.html</link>
		<comments>http://www.w2m.co.uk/blog/tips-for-effective-landing-page-organisation.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 11:42:19 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1428</guid>
		<description><![CDATA[Whilst the design of your landing page is important, the actual organisational layout is key to creating a page that converts well. That is, the visitor takes the action that you want them to.
You need to make sure that you emphasise the right message and actions, but take care not to over do it. Elements that [...]]]></description>
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		<title>Improve the look of your Facebook Business Page</title>
		<link>http://www.w2m.co.uk/blog/improve-the-look-of-your-facebook-business-page.html</link>
		<comments>http://www.w2m.co.uk/blog/improve-the-look-of-your-facebook-business-page.html#comments</comments>
		<pubDate>Tue, 18 Oct 2011 11:34:33 +0000</pubDate>
		<dc:creator>Karen King</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1361</guid>
		<description><![CDATA[If you are a Facebook business page user we would like to share with you a new feature which can improve the look of your Facebook page.
Previously the profile picture for your Facebook page has been cropped to a thumbnail to be used next to each of your posts. Whilst you were able to move [...]]]></description>
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		<title>Longer or shorter copy in my marketing?</title>
		<link>http://www.w2m.co.uk/blog/longer-or-shorter-copy-on-my-web-pages.html</link>
		<comments>http://www.w2m.co.uk/blog/longer-or-shorter-copy-on-my-web-pages.html#comments</comments>
		<pubDate>Thu, 29 Sep 2011 15:00:10 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1445</guid>
		<description><![CDATA[When we work with clients to produce websites or printed marketing material, we are always looking to optimise the marketing collateral to increase business.  The website or brochure is of course usually made up of a mix of pictures and copy.  Looking to achieve the optimum length of copy to maximise enquiries/sales usually prompts the question [...]]]></description>
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		<title>How to increase conversions</title>
		<link>http://www.w2m.co.uk/blog/how-to-increase-conversions.html</link>
		<comments>http://www.w2m.co.uk/blog/how-to-increase-conversions.html#comments</comments>
		<pubDate>Mon, 06 Jun 2011 11:02:27 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[tools and advice]]></category>

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		<description><![CDATA[Getting people to your site is one thing.  Getting them to buy/convert on their first visit is another.
But should you expect them to buy on the first visit?  Often not.  Often their first visit is just part of their research journey.  They are still deciding what and if to buy, and your site, because you [...]]]></description>
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		<title>What must be on a company website?</title>
		<link>http://www.w2m.co.uk/blog/what-must-be-on-a-company-website.html</link>
		<comments>http://www.w2m.co.uk/blog/what-must-be-on-a-company-website.html#comments</comments>
		<pubDate>Mon, 30 May 2011 09:49:32 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/what-must-be-on-a-company-website.html</guid>
		<description><![CDATA[Companies in the UK must include certain information on their websites and in their email footers or they will be in breach of the Companies Act (2007) and risk a fine. What should be included? 
The Companies Act requires that every company should list its company registration number, place of registration, and registered office address on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media &#8211; part of your digital marketing strategy?</title>
		<link>http://www.w2m.co.uk/blog/digital-marketing-strategy-social-media.html</link>
		<comments>http://www.w2m.co.uk/blog/digital-marketing-strategy-social-media.html#comments</comments>
		<pubDate>Mon, 23 May 2011 09:16:16 +0000</pubDate>
		<dc:creator>Karen King</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1274</guid>
		<description><![CDATA[At first there was a huge buzz around Social Media and many businesses felt that they needed to engage for fear of missing out. But just by setting up a Facebook page or a Twitter account doesn&#8217;t mean that it will work for your business. Do you adopt or dismiss? 
Social media can be highly valuable if [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Organic or PPC &#8211; which should be the focus?</title>
		<link>http://www.w2m.co.uk/blog/organic-versus-ppc.html</link>
		<comments>http://www.w2m.co.uk/blog/organic-versus-ppc.html#comments</comments>
		<pubDate>Wed, 11 May 2011 12:04:59 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1270</guid>
		<description><![CDATA[We all know that being on page 1 of Google is highly important and we can get there &#8220;organically&#8221; or with pay per click (PPC or AdWords). Organic has always been seen as the best route, but following steady changes to Google&#8217;s algorithm and searcher behaviour, Optify, a marketing software vendor, has looked at the [...]]]></description>
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