The online retail market is expected to double in the next five years (according to a recent report by Forrester [expected to be worth €40 billion by 2014]), and to ensure that this opportunity can be fully realised, retailers need to ensure their website is performing at its peak. Retailers must improve website experience through better segmentation and targeting, focusing the experience towards the customer and removing any negative encounters. Read more…
Archive for the ‘tools and advice’ category
Grant scheme for your website projectSunday, April 18th, 2010
Vikky Littlewood
It’s back! The TakeITon grant fund scheme is available again for small and medium sized businesses in the East of England. Support may be available for 40% of a project cost (excluding VAT) subject to a maximum of £4000. Read more…
Find Great Keywords Without Keyword ToolsWednesday, April 7th, 2010
Stephanie Bruce
Search engine visibility requires good keywords
To appear high up on a search engine you need to focus on relevant terms or “keywords”.
The first thought when trying to find new keywords for your marketing campaign is to use a keyword tool. However, this is not always the best place to start. Read more…
Easy photo editingTuesday, February 16th, 2010
Nigel White
I was working to help a client today with their image editing. They own an offline and online shop and therefore have tens and hundreds of photos to take, digitally enhance (e.g. changes to colour, sharpness or cropping), compress for their website and then upload to our web server. What they need is a simple image editing solution. Read more…