Bringing visitor Data to Life
Karen King

Visitor data is not a new concept and we have long been advocates of getting as much data as possible on your visitors’ journey through your website and purchase process as possible, with the help of free tools such as Google Analytics, to help make decisions on what works and what doesn’t in terms of getting a visitor to convert to a customer, but how can we make this data mean more to us and help us to make qualified decisions about changes we could make to our website to improve its conversion rate? By looking over their shoulder?……
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Easier access to website statistics
Karen King

Some of our WordPress clients have mentioned that they would like Google Analytics to be more accessible; that if Analytics was more accessible, they would use the information more.

To help them engage with their website statistics, we have installed a new tool that brings the Google Analytics’ data to the home page of their WordPress website administration. You can see an example here.
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Today Interiors secures its website
Nigel White

Based in Grantham, Lincolnshire, Today Interiors has been established for over 40 years and has gained a reputation for supplying beautiful and innovative Designer Wallpaper and Designer Fabric collections.

TI-top

web2market previously designed and constructed the Today Interiors (TI) website, using the Magento platform.  Using open source platforms such as Magento and WordPress does provide incredible value for money, but does require that the software is “maintained”.  As a reminder of that, an email from web2market’s support team alerted TI to the possibility that its website could, without some additional updating and patching, be susceptible to recent vulnerabilities.  TI asked web2market to secure the website on an ongoing basis.

Read on to discover how this was achieved and how a website application support contract is a good investment.
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All Cambridgeshire Businesses – Grant Funding Opportunity to help Grow Your Business
Nigel White

Good news if you are trying to achieve business growth but need a helping hand.  There is a pot of funding available through the European Regional Development Fund (ERDF) for digital projects and services which you may well be eligible to take advantage of.

Grant funding is available for up to 40% of a digital project.  That’s £4,000 on a £10,000 project!  This funding will cover a number of approaches to increase turnover, such as a new website, new website capability, application development or digital marketing.

take your business further

Read on for eligibility criteria and how to apply to take advantage of this great opportunity.
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Your website hosting – what is included?
Nigel White

Ever wondered why you need to pay for website hosting or what is included?  It is a pain when a bill comes in and you are not sure what you are really paying for.  It can leave a bitter taste.  In this article I provide a comprehensive run-down of what website owners get for their money.

Website hosting

Read on for more information about our website hosting provision.
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