Archive for the ‘tools and advice’ category

Your website, cookies and the law
Tuesday, January 24th, 2012
Nigel White

The Information Commissioner’s Office (ICO) has recently released new guidelines for Cookie Compliance which affects UK website owners and is based on a new EU directive.

What is a cookie?

A cookie is a small text file that a website may put onto the visitor’s computer to “mark” that visitor.  The website may want to mark the visitor for a variety of reasons.  Examples may be to track a user’s basket as they shop or a retain a user’s website preferences.

What does the law say?

Some of the points within the guidelines will mean as website owners, you will need to make changes to your website, to avoid the risk of prosecution. Read more…

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Have you overlooked the value of a blog?
Tuesday, December 20th, 2011
Vikky Littlewood

Do you think that social media revolves around Facebook and Twitter? Many companies think that they need to be seen to engage in the latest social media platforms, usually because that’s what the competition is doing.

However, please be reminded that blogs (or web logs) are a form of social media and in fact provide the food for social media networks.

For those of you still uncomfortable about with the definition of a blog, it may be useful to think of it as news.

RxSport blog

An integrated blog on your website can help you to stand out from your competitors and allows you to create additional relevant, focused content which Google favours.

Creating blog items will provide a good content base which you can then broadcast further, to other social platforms, supporting your overall marketing strategy.

Heidi Cohen of ClickZ highlights several reasons to integrate a blog into your marketing strategy as the hub of your social media marketing efforts. Please read her full report here.

It’s easy to get started with a blog, just give me a call and we can discuss your requirement in more detail.

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Planning your website content in 5 steps
Thursday, November 10th, 2011
Nigel White

When planning a new website often the first thought is given to its design and how you will be able to “wow” your audience. Whilst design is very important, the actual flow of information and navigation process taken by your visitors should actually be a greater consideration.

Your website architecture (as it is known) can bring huge benefits in the form of increased visitor engagement and will help to attract the right visitors, which will also lead to higher conversions.  Read on for 5 steps to prepare the content for your website. Read more…

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Tips for Effective Landing Page Organisation
Tuesday, October 25th, 2011
Vikky Littlewood

Whilst the design of your landing page is important, the actual organisational layout is key to creating a page that converts well. That is, the visitor takes the action that you want them to.

You need to make sure that you emphasise the right message and actions, but take care not to over do it. Elements that are too large and obvious can often be ignored by visitors. This is known as banner blindness. The visitor sees the message as an advert and ignores it.

website design content layout

Read more…

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Improve the look of your Facebook Business Page
Tuesday, October 18th, 2011
Karen King

If you are a Facebook business page user we would like to share with you a new feature which can improve the look of your Facebook page.

Previously the profile picture for your Facebook page has been cropped to a thumbnail to be used next to each of your posts. Whilst you were able to move the area to be cropped from the main image this was of little use when trying to use a company logo or image of a venue.

Read more…

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