Archive for the ‘newsletters’ category

Website content planning, remarketing and Facebook pages
Tuesday, November 29th, 2011
Nigel White

Welcome to the November (just) issue of our marketing advice guide.  In this issue we bring you guidance on that onerous task of planning the content for your website for those of you unsure what to do for the best. Also an article on getting a better look to your business Facebook page, and remarketing your wares to those shop customers who do not make a purchase on their first visit. Take your pick. Read more…

Your website on an iPhone, re-branding and global search
Wednesday, October 12th, 2011
Nigel White

Welcome to our latest newsletter with tips to get your respective businesses back on track after the summer recess.

In this edition, we have several articles to improve your business performance.  We ask “does your website work on an iPhone?”,  look at overcoming market saturation with a re-brand and discuss ranking strategies on international search engines for those businesses selling outside the UK.  Mobile devices, re-branding or international search.  Take your pick. Read more…

Increasing conversions, Social media & website legal req.’s
Monday, June 13th, 2011
Vikky Littlewood

Hello and welcome to our summer newsletter.  The weather may not be glorious but, like us, our clients are optimistic and have been keeping us busy achieving their business growth ambitions. We have improved functionality and web design for Light Blue Travel of Cambridge, created a new identity and web design for Aptus PDC and formulated an integrated marketing campaign, including Facebook for Ambu UK.

Light Blue Travel Launch New site

Many of our customers are making positive decisions to move their businesses forward and enjoying success in spite of the economic climate. Here are just a few articles that may get you thinking optimistically! The first article offers advice on how to increase conversions on your website and the second debates the use of Social media and whether or not you should engage. The final article is a reminder to us all about information that legally has to be included on a company website in order to avoid a fine!

Read more…

Home pages that work, mobile visitors & Google updates
Tuesday, March 29th, 2011
Nigel White

Hello again from the team at web2market.  Here at the office, we have been busy working with a number of clients, including a new identity, web design, stationery, exhibition stand and business cards for TRBLS of Huntingdon, Facebook campaigns for a number clients such as RxSport (ski goggles) of Peterborough and Google product feeds for clients such as Meanfeet (sandals for bunions).

In order to help you grow your business online, this month we have put together a few articles that affect us all.  Advice on:- getting your home page right, the need for a mobile version of your shop site (if you have one) due to mobile device shoppers and staying on the look out for a significant Google ranking update, beautifully coined “Panda”.  Read more…

Increased Online sales and AdWords advice
Monday, January 24th, 2011
Nigel White

Welcome to the first newsletter of the year. The team and I wish you good fortune and a successful 2011. Once again, we would like to share some articles with you which we hope you will find valuable, as well as pass on information about the latest patch released by WordPress.

The first article is about the 2010 Christmas ecommerce sales, and the second answers the question ‘Do searchers click Google AdWords adverts?’ Read more…