Premierchoice communicate more effectively with new website
Vikky Littlewood

Premierchoice approached us to work with them on the development of a new website.  Their existing website needed modernising and did not inform potential clients of all the services on offer. We have designed a clean and contemporary website which allows them to communicate more effectively with their target audience.

Website design for Premierchoice

In order to demonstrate  the services that they offer more effectively we incorporated an image slide show which has the ability to zoom into an image and focus on the item of interest.
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Ideas for improving in-store sales by using online approaches.
Nigel White

I was reading an interesting article the other day about how shops on the High Street need to work with the threat of the Internet rather than fall victim to it.  The article focussed on the behaviour of some people who come into the shop try products and then use their smartphones to compare prices online with a view to making a purchase on  the cheapest website.  So called “showrooming”.

Some of the advice from the article was well made so I have distilled the better points.
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Google’s Enhanced AdWords and what it means for you
Karen King

In February Google published a blog which outlined changes to how AdWords works.  All AdWords campaigns will become Enhanced Campaigns and the way in which they are set up and managed will change.

The idea is that searchers will receive results that are more relevant to them based on the time they are searching, their location and the device they are using. This will allow you as the advertiser (or information provider) to speak with more  intent and relevant context, at the right time.  Read on to find out what these changes mean for you.
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How the Internet Can Save the High Street
Vikky Littlewood

You may well be aware of the recent ‘Portas Review’ (after Mary Portas) which was a Government-sponsored report on how the save the High Street.  It’s a free report which you can view on the Government’s website.  Whilst it recognises that the internet has completely changed the way in which we shop, it doesn’t consider using the internet as a tool for growth and stability.

The majority of people shopping for products and services in High Streets today have access to the internet and can choose whether to purchase online or research products and services to buy ‘in-store’, with ease.  Digital is now a big part of the shopping experience, so you should be using it to your advantage.

How can digital help your High Street business?
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What were you doing on Boxing Day?
Nigel White

Some of you will have seen the news that “Boxing Day was the busiest day ever for ecommerce in the UK”.  If you did, what was your take on it?  Was this a positive digital milestone or a sad reflection of our society?
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