Google gives search engine ranking tips
Karen King

Every now and then, Google engineers talk to website owners about improving the ranking of their website.  Recently, Maile Ohye, from Google (Developer Programs Tech Lead) shared some quick tips on her Google blog, to point people in the right direction with their search engine optimisation (SEO) work.

I thought you might find them useful – beginner and advanced.
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New website for See Cambridge Differently
Vikky Littlewood

New website for See Cambridge Differently, featuring an illustrated design reflective of their bespoke, slightly quirky tours. Incorporates content management system.

Cambridge website design

Save wasted money on your Google AdWords campaign
Karen King

There are obvious errors that should be avoided to ensure you gain maximum return on your Google AdWords campaign, including typo-free targeted adverts based on researched keywords and a careful eye on conversion optimisation.

When customers ask us to manage an AdWords campaign that they have setup, more often than not, we see 80% or more of the click spend being wasted.

For 3 other common AdWords “spend wasters” that are easily solved read on.
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Do you comply with the new Cookie Law?
Vikky Littlewood

The news has been flooded in recent days with information about the EU Cookie Law which came into effect on the 26 May.

Our January article highlighted details of the guidelines for Cookie Compliance from the Information Commissioner’s Office (ICO).

At the time it was required that your website(s) needed ‘explicit consent’ from visitors to your website, for the use of cookies, however today the ICO has moved to change this and now ‘implied consent’ is acceptable.

This means that websites can assume visitors have consented to their use of the cookies, provided they are ‘satisfied that your users understand that their actions will result in cookies being set’.

Read on for the updated guidance on implied consent.

Call us for Cookie advice


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How to ensure your Social Media campaign is effective
Vikky Littlewood

Engaging in Social Media can be a daunting prospect. It’s fast paced, changing constantly as new tools emerge and time consuming.

However, by adopting some key habits when planning and executing Social Media strategies your effectiveness can rapidly increase.

Your Social Media plan

Read on to find out how 7 habits can help you to form your future Social Media effectiveness.
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