Ideas for improving in-store sales by using online approaches.
Nigel White

I was reading an interesting article the other day about how shops on the High Street need to work with the threat of the Internet rather than fall victim to it.  The article focussed on the behaviour of some people who come into the shop try products and then use their smartphones to compare prices online with a view to making a purchase on  the cheapest website.  So called “showrooming”.

Some of the advice from the article was well made so I have distilled the better points.
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Google’s Enhanced AdWords and what it means for you
Karen King

In February Google published a blog which outlined changes to how AdWords works.  All AdWords campaigns will become Enhanced Campaigns and the way in which they are set up and managed will change.

The idea is that searchers will receive results that are more relevant to them based on the time they are searching, their location and the device they are using. This will allow you as the advertiser (or information provider) to speak with more  intent and relevant context, at the right time.  Read on to find out what these changes mean for you.
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Changes to Google Shopping
Karen King

If you use Google Shopping (sometimes called Google Products) to promote your web shop then you may have recently received an email from Google announcing significant changes to the Google Shopping platform.  These changes will have an impact on the traffic you currently receive so you need to act.
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Making your video go viral
Nigel White

Most people understand the potential opportunity a viral video brings.  You only need to look at the recent success of the PSY Gangnam Style video (the most viewed YouTube video ever) to understand what it has done for PSY’s global sales.

It won’t surprise you to know that the PSY video required thousands of hours of original creative work to create the viral excitement for so many.

Now there is an easier way, that just requires a small budget for viral, a paid way, called Buy-Ral.  For a very amusing explanation of how this approach works, follow the link.


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Home page design update for MagnIQ
Vikky Littlewood

MagnIQ asked us to re-design their Homepage in order to better segment and be more appealing to their different audiences. Improved sales result from communicating with each audience individually.

web design for MagnIQ London

Their new Home Division has been represented with a specific landing page to showcase the products available in this market.

website design for new landing page