Bettaland of Peterborough using Twitter
Vikky Littlewood

We have added a Twitter feed to the Bettaland website.  Bettaland are based in Peterborough and turn thousands of peoples waste into compost and then sell a variety of compost related products.  To improve and streamline communication with their customers and allow them to stay in touch, we have added to their website, a feed from their Twitter account.  It allows new and existing customers to become aware of the Twitter service and sign up to benefit from new information quickly.

Twitter provides Bettaland with a quick way to to advise customers of their latest products  and promotions and to provide useful information of benefit to their customers.  Providing useful information to their customers will ensure their customers will want to remain Twitter followers, keeping the marketing channel open.  You can visit the Bettaland Peterborough website for your garden products here.

If you would like to learn more about how Twitter can improve your customer communication, please give me a call.

What can Rich Snippets do for you?
Karen King

The days of boring, plain-text search results are over.  Make way for the ‘rich snippet’, a powerful way of enhancing search results that can increase the number of visits to your website by up to 30%!  If you aren’t yet using them here’s how to get started.


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Newsletter update to Zantra website keeps content fresh
Vikky Littlewood

Zantra Ltd of St Neots keep their customers up to date with a regular newsletter. We added the latest newsletter to their website and created an archive for the older publications so that visitors can still access older news.

regular website updates

Keep your website visitors up to date with your latest news.  Fresh content will help any SEO ambitions and will sometimes give your customers a reason to keep going back to your website.  We can add your newsletters to your website, but if the real stumbling block is creating the newsletter, then let us know and we will write the content and identify the images according to the schedule required.  You just have to ask.  Contact me to discuss.

What Should Your Business Spend on Marketing?
Nigel White

Many businesses struggle to arrive at a clear figure for the annual marketing budget.  How much should your business be spending?  0.5% or 15.0% of turnover?

One of the reasons it is difficult to set the budget is because there is no “right” answer, every business and market sector having different requirements.  Read on to find out how your business can arrive at a figure.
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Search engine optimisation after Google’s Panda
Karen King

Many search engine optimisation (SEO) advisers for the last few years have been working hard on inbound links.  This work for many has often been a numbers game and more links has usually been seen as a good thing, people often relying on very poor quality “link farms” to get the numbers up.

That was where Panda came in – to right the wrongs of the spammy inbound links.  So how do websites that have suffered the wrath of the mighty Panda, bounce back?
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