Ranking well on international search engines
Karen King

If you export your goods or services, you will no doubt be acutely aware of a need to rank well in search engines within your chosen country.

Google’s results differ from country to country and there are several things you need to do to ensure that your website appears to the local audience.

Read on to find make sure you are doing what is required to get into Google abroad.
Read more…

Getting the homepage of your website right!
Nigel White

Anyone can design a home page, right?  I don’t just mean visual design, I mean a design that achieves the functionional requirements of a home page.  Homepages should engage a “conversation” at three basic levels.

Home page needs

Meet and greet the visitor, connect with them and direct them to what they are looking for.  It may sound simple, but it is the difference between a site that works well to convert people to leads and sales and one that does not.  Read on to see some sites doing it well and some doing it badly!
Read more…

John Lewis fined for email marketing. Are you operating within the law?
Nigel White

John Lewis has recently been prosecuted and fined over sending spam emails.  They didn’t have their email marketing house in order and so crept over the lines of the current EU legislation.

Email marketing

Are you toeing the line with your email marketing?
Read more…

What Should You Focus On First? Traffic Acquisition Or Conversion Rate Optimisation?
Ben Joy

When it comes to optimising your businesses’ website you may need to decide where you want to focus your efforts; bringing traffic to your site, or increasing your conversion rate.

which-path

Both are important for a successful website, but which should you focus your attention on?
Read more…

Don Airey sees the launch of a new website with record samples, a shop and tour information for a better fan experience
Vikky Littlewood

Don Airey is a talented keyboard player who has worked with rock giants such as Black Sabbath and Gary Moore. He joined Deep Purple in 2001 and now also tours with his own band.

He has a huge fan base, but felt that his existing website let his fans down. It was not easy to use and didn’t give fans a real insight into the man and his music.

Don Airey website design

We designed a clean and modern website allowing Don to connect with his audience and encourage them to interact through Social media. The latest news is able to be shared through Social media in just one click.  More about how this works below.
Read more…