Easier access to website statistics
Karen King

Some of our WordPress clients have mentioned that they would like Google Analytics to be more accessible; that if Analytics was more accessible, they would use the information more.

To help them engage with their website statistics, we have installed a new tool that brings the Google Analytics’ data to the home page of their WordPress website administration. You can see an example here.
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Changing business focus requires new identity and website for Caliq
Nigel White

Caliq has been developing software for businesses for over 30 years. During this time they have implemented hundreds of solutions into companies across the UK, many with overseas operations, covering all aspects of wholesale distribution.

Based near Huntingdon, Caliq approached web2market, a local marketing agency, to assist with a company re-brand which would align with its new focus on multi-channel wholesale distributors operating in the Home, Gift, Garden and allied sectors.

Caliq’s requirement identified the need for a new modern brand, revised collateral and website to bring it in line with the consumer focus of its target customer group.

Learn how Caliq worked with web2market to re-align the brand and the business.
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Refreshed brand identity and website for Specnow
Nigel White

Specnow, based in Cambridgeshire, is a specialist company operating in the niche market of vacuum thermal processes. It has over the past 12 years developed a high quality service offering, aimed at customers requiring customised Vacuum Furnaces and Electron Beam Welding Machines.

It became apparent to Specnow that it’s company identity and website were dated and needed a refresh to provide existing and new customers with a brand reflective of the high quality of it’s work.

Planning for the future, Specnow wanted to ensure that the existing busy workload remained busy – that the offering remained relevant and attractive to their customer opportunities.

Specnow approached web2market to assist with this complete brand renewal, website creation and to pursue proactive marketing activity.

Specnow Logo

Read on to learn more about how web2market played a key role in updating the Specnow brand image both graphically and digitall
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Is It Worth Running A PPC Campaign Alongside SEO
Ben Joy

Being visible within search engines is very important for most businesses these days, as it is a fantastic way to bring in new customers.  The primary ways in which you can make the company’s website visible are Pay Per Click (PPC) and Search Engine Optimisation (SEO).  Of the two PPC is often seen as the “easier” route to the first page of Google as it only requires you to create a campaign and then bid for your position.  SEO on the other hand takes a lot longer and is based upon a variety of criteria that Google uses to rank sites in order of their relevance to a search term, which even includes aspects such as the loading speed of your site!  Many people ask whether it is worth running a PPC campaign when focusing on SEO, or vice versa.

SEO vs PPC

So let’s see what the pros and cons are and whether or not it’s worth doing.
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Mulberry Private Healthcare launch new website as part of a marketing plan to promote their new facility
Vikky Littlewood

Mulberry Private Healthcare provide a dedicated private patient ward for elective patients, from both the local and international market, requiring surgery.

With a wide variety of surgeries available and a highly talented staff of Consultants and Surgeons, Mulberry Private Healthcare compete with similar private healthcare facilities in the local vicinity and further afield.

website for Mulberry Private Healthcare

With a 7 bed ward to fill, Mulberry Private Healthcare required a new website and supporting marketing approaches to launch the facility and brand to ensure business objectives were met.

Learn how Mulberry Private Healthcare utilised Grant Funding to subsidise the cost of their new website and online marketing below.
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