Planning your website content in 5 steps
Nigel White

When planning a new website often the first thought is given to its design and how you will be able to “wow” your audience. Whilst design is very important, the actual flow of information and navigation process taken by your visitors should actually be a greater consideration.

Your website architecture (as it is known) can bring huge benefits in the form of increased visitor engagement and will help to attract the right visitors, which will also lead to higher conversions.  Read on for 5 steps to prepare the content for your website.
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Independence use Email marketing to stay in touch with customers
Vikky Littlewood

Independence use Email marketing to stay in touch with customers. A branded newsletter keeps customers engaged, creating confidence and professionalism whilst promoting products.

Email marketing and newsletter for Independence

RxSport increase buyer confidence and conversions with genuine customer reviews
Vikky Littlewood

RxSport increase buyer confidence and conversions with genuine customer reviews on their website and in the Google Shopping results using feeds from Trustpilot.

RxSport reviews

Improve the look of your Facebook Business Page
Karen King

If you are a Facebook business page user we would like to share with you a new feature which can improve the look of your Facebook page.

Previously the profile picture for your Facebook page has been cropped to a thumbnail to be used next to each of your posts. Whilst you were able to move the area to be cropped from the main image this was of little use when trying to use a company logo or image of a venue.


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Longer or shorter copy in my marketing?
Nigel White

When we work with clients to produce websites or printed marketing material, we are always looking to optimise the marketing collateral to increase business.  The website or brochure is of course usually made up of a mix of pictures and copy.  Looking to achieve the optimum length of copy to maximise enquiries/sales usually prompts the question “should I use long or short copy?”  To this we always reply “yes!”

Long copy has its place as does short – it just depends…  Take a look at our guide.
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