Is your online customer service good enough?
Nigel White

With more and more of your customers using websites to enquire, research and possibly purchase, it’s important to ensure that they experience the same level of customer service as if they were physically in front of you.

A recent survey by Netop has found that customers want to connect online with a human customer service representative.

Many people don’t want to pick up the phone but would rather remain online.  Telephone customer services with lengthy hold queues are cited as the most irritating method with emails a close second, as the customer has to wait for a reply.

How can you provide great customer service online?


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Mobile and tablet paid search clicks up 180%
Nigel White

Last year saw a large increase in the UK for the number of clicks on paid search adverts (e.g. AdWords) on mobile devices. This observation has been made in a recent Marin Software report where they investigate the reasons for this growth.

Read on to find out why tablet and mobile is looking so attractive.
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Cambridge Vacuum Engineering keep sales material up to date
Vikky Littlewood

Cambridge Vacuum Engineering update and re-print their brochure to keep their sales support materials current.

Cambridge Vacuum Engineering brochure design

Citroxx-Bio see the creation of a Facebook shop with automatic product feed
Vikky Littlewood

Citroxx-Bio see the creation of a Facebook shop with products being automatically fed from the Citroxx-Bio website.  This is providing a further route to market and increased brand awareness.

Citroxx Facebook shop

Who’s on your site right now – Analytics in Real Time
Vikky Littlewood

Towards the end of last year Google made some interesting changes to the available data in Google Analytics.

Through Google’s “Real Time (beta)”, you can see exactly how many visitors are on your site right now! This extends to where in the world they are visiting from and what pages they are looking at. It’s fascinating and can be extremely useful for an immediate view of activity on your site.  For some of you, this information may prove depressing (sic) but better that you know the status quo.  Then you can do something about it!


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