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	<title>news &#38; blog &#187; marketing</title>
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		<title>Have you overlooked the value of a blog?</title>
		<link>http://www.w2m.co.uk/blog/the-value-of-a-blog.html</link>
		<comments>http://www.w2m.co.uk/blog/the-value-of-a-blog.html#comments</comments>
		<pubDate>Tue, 20 Dec 2011 11:38:15 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1626</guid>
		<description><![CDATA[Do you think that social media revolves around Facebook and Twitter? Many companies think that they need to be seen to engage in the latest social media platforms, usually because that&#8217;s what the competition is doing.
However, please be reminded that blogs (or web logs) are a form of social media and in fact provide the food [...]]]></description>
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		<title>Integrated Facebook Social Shop allows Traditional Nursery to reach new audience</title>
		<link>http://www.w2m.co.uk/blog/integrated-facebook-social-shop-allows-traditional-nursery-to-reach-new-audience.html</link>
		<comments>http://www.w2m.co.uk/blog/integrated-facebook-social-shop-allows-traditional-nursery-to-reach-new-audience.html#comments</comments>
		<pubDate>Mon, 19 Dec 2011 14:34:12 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1635</guid>
		<description><![CDATA[Traditional Nursery promote their new ecommerce site with search engine marketing.  Their web shop integrates with Facebook Social Shop, allowing the website to reach a new audience and grow the customer base.

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PEME&#8217;s new brand &amp; website create confidence and professionalism</title>
		<link>http://www.w2m.co.uk/blog/pemes-new-brand-website-create-confidence-and-professionalism.html</link>
		<comments>http://www.w2m.co.uk/blog/pemes-new-brand-website-create-confidence-and-professionalism.html#comments</comments>
		<pubDate>Wed, 30 Nov 2011 09:42:46 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[extended portfolio]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1612</guid>
		<description><![CDATA[PEME launch new website incorporating new brand to create confidence and professionalism. Clear navigation and calls to action to improve customer experience, fully supported with SEO for market growth ambitions.

]]></description>
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		<title>Convert “abandoned baskets” to Sales with Remarketing!</title>
		<link>http://www.w2m.co.uk/blog/convert-sales-with-remarketing.html</link>
		<comments>http://www.w2m.co.uk/blog/convert-sales-with-remarketing.html#comments</comments>
		<pubDate>Sun, 27 Nov 2011 17:17:28 +0000</pubDate>
		<dc:creator>Karen King</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1088</guid>
		<description><![CDATA[In the world of online selling, keeping “abandoned baskets” as low as possible is something to be strived for, but as we have said in a previous post &#8211; not everyone is ready to buy.
If only you could reach out to those whom, for whatever reason, left your site and encourage them to return to make that [...]]]></description>
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		<title>Traditional Nursery see the launch of their traditional toy web shop</title>
		<link>http://www.w2m.co.uk/blog/traditional-nursery-see-the-launch-of-their-traditional-toy-web-shop.html</link>
		<comments>http://www.w2m.co.uk/blog/traditional-nursery-see-the-launch-of-their-traditional-toy-web-shop.html#comments</comments>
		<pubDate>Wed, 23 Nov 2011 13:09:58 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[extended portfolio]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1562</guid>
		<description><![CDATA[Traditional Nursery see the launch of their traditional toy web shop.  Headed up by 3 month old Georgia and supported by Google AdWords, we are sure that the venture will go from strength to strength.

]]></description>
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		<title>Planning your website content in 5 steps</title>
		<link>http://www.w2m.co.uk/blog/planning-your-website-content-in-5-steps.html</link>
		<comments>http://www.w2m.co.uk/blog/planning-your-website-content-in-5-steps.html#comments</comments>
		<pubDate>Thu, 10 Nov 2011 14:50:22 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1401</guid>
		<description><![CDATA[When planning a new website often the first thought is given to its design and how you will be able to &#8220;wow&#8221; your audience. Whilst design is very important, the actual flow of information and navigation process taken by your visitors should actually be a greater consideration.

Your website architecture (as it is known) can bring [...]]]></description>
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		<title>Independence use Email marketing to stay in touch with customers</title>
		<link>http://www.w2m.co.uk/blog/independence-use-email-marketing-to-stay-in-touch-with-customers.html</link>
		<comments>http://www.w2m.co.uk/blog/independence-use-email-marketing-to-stay-in-touch-with-customers.html#comments</comments>
		<pubDate>Tue, 01 Nov 2011 10:04:40 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1553</guid>
		<description><![CDATA[Independence use Email marketing to stay in touch with customers. A branded newsletter keeps customers engaged, creating confidence and professionalism whilst promoting products.

]]></description>
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		<title>RxSport increase buyer confidence and conversions with genuine customer reviews</title>
		<link>http://www.w2m.co.uk/blog/rxsport-increase-buyer-confidence-and-conversions-with-genuine-customer-reviews.html</link>
		<comments>http://www.w2m.co.uk/blog/rxsport-increase-buyer-confidence-and-conversions-with-genuine-customer-reviews.html#comments</comments>
		<pubDate>Mon, 31 Oct 2011 12:01:21 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1547</guid>
		<description><![CDATA[RxSport increase buyer confidence and conversions with genuine customer reviews on their website and in the Google Shopping results using feeds from Trustpilot.

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Improve the look of your Facebook Business Page</title>
		<link>http://www.w2m.co.uk/blog/improve-the-look-of-your-facebook-business-page.html</link>
		<comments>http://www.w2m.co.uk/blog/improve-the-look-of-your-facebook-business-page.html#comments</comments>
		<pubDate>Tue, 18 Oct 2011 11:34:33 +0000</pubDate>
		<dc:creator>Karen King</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1361</guid>
		<description><![CDATA[If you are a Facebook business page user we would like to share with you a new feature which can improve the look of your Facebook page.
Previously the profile picture for your Facebook page has been cropped to a thumbnail to be used next to each of your posts. Whilst you were able to move [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Longer or shorter copy in my marketing?</title>
		<link>http://www.w2m.co.uk/blog/longer-or-shorter-copy-on-my-web-pages.html</link>
		<comments>http://www.w2m.co.uk/blog/longer-or-shorter-copy-on-my-web-pages.html#comments</comments>
		<pubDate>Thu, 29 Sep 2011 15:00:10 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1445</guid>
		<description><![CDATA[When we work with clients to produce websites or printed marketing material, we are always looking to optimise the marketing collateral to increase business.  The website or brochure is of course usually made up of a mix of pictures and copy.  Looking to achieve the optimum length of copy to maximise enquiries/sales usually prompts the question [...]]]></description>
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