Bringing visitor Data to Life
Karen King

Visitor data is not a new concept and we have long been advocates of getting as much data as possible on your visitors’ journey through your website and purchase process as possible, with the help of free tools such as Google Analytics, to help make decisions on what works and what doesn’t in terms of getting a visitor to convert to a customer, but how can we make this data mean more to us and help us to make qualified decisions about changes we could make to our website to improve its conversion rate? By looking over their shoulder?……
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Free SSL for hosted cutomers
Nigel White

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

So what are the Benefits of SSL?


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Easier access to website statistics
Karen King

Some of our WordPress clients have mentioned that they would like Google Analytics to be more accessible; that if Analytics was more accessible, they would use the information more.

To help them engage with their website statistics, we have installed a new tool that brings the Google Analytics’ data to the home page of their WordPress website administration. You can see an example here.
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Changing business focus requires new identity and website for Caliq
Nigel White

Caliq has been developing software for businesses for over 30 years. During this time they have implemented hundreds of solutions into companies across the UK, many with overseas operations, covering all aspects of wholesale distribution.

Based near Huntingdon, Caliq approached web2market, a local marketing agency, to assist with a company re-brand which would align with its new focus on multi-channel wholesale distributors operating in the Home, Gift, Garden and allied sectors.

Caliq’s requirement identified the need for a new modern brand, revised collateral and website to bring it in line with the consumer focus of its target customer group.

Learn how Caliq worked with web2market to re-align the brand and the business.
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Refreshed brand identity and website for Specnow
Nigel White

Specnow, based in Cambridgeshire, is a specialist company operating in the niche market of vacuum thermal processes. It has over the past 12 years developed a high quality service offering, aimed at customers requiring customised Vacuum Furnaces and Electron Beam Welding Machines.

It became apparent to Specnow that it’s company identity and website were dated and needed a refresh to provide existing and new customers with a brand reflective of the high quality of it’s work.

Planning for the future, Specnow wanted to ensure that the existing busy workload remained busy – that the offering remained relevant and attractive to their customer opportunities.

Specnow approached web2market to assist with this complete brand renewal, website creation and to pursue proactive marketing activity.

Specnow Logo

Read on to learn more about how web2market played a key role in updating the Specnow brand image both graphically and digitall
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